Malaysia E-Commerce Shipments Market Outlook to 2026F: Ken Research

Posted by kenresearch on March 29th, 2022

The report titled“ Malaysia E-Commerce Shipments MarketOutlook to 2026F- Driven by Increasing Tech Savvy Millennials, Growing Demand for Faster Deliveries and Improving Logistics Infrastructure in the country” provides a comprehensive analysis of the potential of e-commerce and e-commerce logistics market in Malaysia. The report covers various aspects including the growth of E-Commerce industry, revenue generated from E-Commerce logistics players, its segmentations viz By B2C E-Commerce and C2C E-Commerce, By Sourcing and Delivery, By Volumetric Weight, By Delivery Period (Same Day delivery, Next day Delivery, More than 2 days), By Payment (Cash, E-wallet, Debit Card, Credit Card, QR Pay, Bank Transfer), business models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

Malaysia E-Commerce Logistics Market Overview and Size

Malaysia is one of the top-ranking countries in Asia in terms of internet penetration with 88.5% penetration in 2021. Malaysia’s internet infrastructure, youthful, tech-savvy population and rising mobile/broadband penetration rates all point to strong potential for the country’s e-commerce market. Malaysia E-commerce shipments market has been observed in its early growth stages of development, thus growing year on year majorly due to rising E-retailing coupled with increase in the number of online orders. Expansion in internet services (~88.5% internet penetration1 in 2021) coupled with increasing demand for online logistics services have collectively given a boost to development of E-commerce shipments industry in Malaysia. Updated Technology such as Live Tracking, Automation, Whatsapp Bots, AI Systems, IoT, Telematics are used by e-com logistics players.

Malaysia E-Commerce Logistics Market Segmentations

By B2C and C2C E-Commerce: Business-to-consumer E-Commerce is among the most popular and widely known sales models generating majority of the revenue in Malaysia in 2021. The C2C market is also growing because of its cost-effectiveness. The cost of using third parties is declining, and the number of products for sale by consumers is steadily rising. Retailers consider it an essential business model because of the popularity of social media and other online channels.

By Sourcing and Delivery: Klang Valley comprising of includes Selangor and Kuala Lumpur generated the highest orders of more than 0 Mn for both Sourcing and Delivery in 2021. E-commerce hubs are concentrated in Klang Valley owning to large and digitally literate consumer base with decent purchasing power along with highest urban population.

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By Volumetric Weight: 1-2 KG Shipments accounted for the highest number of orders in Malaysia E-Commerce Shipments Market followed by 2-5 Kg and 0-1 Kg respectively in 2021. Consumers usually purchase low weight products such as Fashion/ Apparels, Groceries, Mobile Phones and Accessories, Footwear owing to the fact that profitable items often have a high value-to-weight ratio.

By Delivery Period: Majority of the E-Commerce Shipments takes more than 2 days to get delivered in Malaysia except for the regions such as Klang Valley. Not many retailers are offering same day deliveries in Malaysia even though the online shoppers expect it. Customers are willing to pay extra price for sooner deliveries. Growing expectations of consumers towards fast shipping from e-retailers along with delivery of products in case for a special event, such as during festivals will lead to rise of same-day delivery option in Malaysia.

By Payment: E-payment gateways, e-wallets and contactless payment are becoming more widespread, with the Malaysian Government introducing initiatives to integrate key e-wallets among the Malaysian public. Across Malaysia, COD are the most preferred payment method since the 45-54-year-old age group still prefers COD when shopping online.

Competitive Landscape of Malaysia E-Commerce Logistics Market:

The e-commerce logistics space in Malaysia is in Growth Stage and is fragmented with presence of ~1000+ Express Logistic companies delivering the E-Commerce Shipments across the country. Top 3 players namely Shoppee, Lazada & POS have ~60.0% market share. Companies are battling against each other to acquire and retain clients, expand geographical presence, expand service offering and improve unit economics to increase margins.Fleet size, number of orders, clientele, number of delivery centers, value-added services, price, and delivery time are the key competing parameters for the e-commerce logistics providers.

Malaysia E-Commerce Logistics Market Future Outlook and Projections

Over the forecast period, Malaysia E-commerce logistics market is expected to drive up the demand because of expected surge in internet penetration, especially its exposure to the youth. Due to the COVID-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The e-commerce logistics market in the country is expected to grow on the back of new technologies such as Automation, Blockchain, and the Internet of Things, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Segments Covered

By B2C and C2C E-Commerce

B2C E-Commerce

C2C E-Commerce

Market Segmentation By Sourcing

Klang Valley




Market Segmentation by Delivery

Klang Valley


Joho Bahru


Other States

Market Segmentation by Volumetric Weight

0-1 KG

1-2 KG

2-5 KG

5-10 KG

Greater than 10 KG

Market Segmentation by Delivery

Same Day delivery

Next day Delivery

More than 2 days

Market Segmentation by Payment



Debit Card

Credit Card

QR Pay

Bank Transfer

E-Commerce Logistics Companies Covered

City Link

ABX Xpress

POS Malaysia


GD Express

Xin Haw

Ninja Van

J&T Express Malaysia

DHL e-commerce

Shopee Express

LEL (Lazada Express)

E-Commerce Marketplace Platform Covered



Carousell Malaysia

Zalora Malaysia

E-bay Malaysia

Key Target Audience

3PL Logistics Companies

Integrated Logistics Companies

E-Commerce Marketplace Platform

Retail Companies

Logistics/Supply Chain Industry Associations

Time Period Captured in the Report: -

Historical Period – 2016-2021

Forecast Period – 2021-2026

Key Topics Covered in the Report: -

Malaysia E-Commerce Market Overview

Cross Comparison- Major E-Commerce Players in Malaysia

Malaysia E-Commerce Logistics Market Overview

Malaysia E-Commerce Logistics Market Size

Malaysia E-Commerce Logistics Market Segmentation 2021

Malaysia E-Commerce Shipments Pricing Analysis

Malaysia E-Commerce Logistics Market Growth Drivers

Malaysia E-Commerce Logistics Market Trends & Developments

Malaysia E-Commerce Logistics Market Government Role and Initiatives

Malaysia E-Commerce Logistics Market Logistics Constraints

Malaysia E-Commerce Logistics Market SWOT Analysis

Competitive Landscape of Malaysia E-Commerce Logistics Market

Malaysia E-Commerce Logistics Market Cross Comparison

Malaysia E-Commerce Logistics Market Pricing Analysis

Future Market Size and Segmentations, 2021-2026F

Covid-19 Impact on Malaysia E-Commerce Logistics Market

Analyst Recommendations

Case Studies

Contact Us: -

Ken Research
Ankur Gupta, Head Marketing & Communications

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