Miller & Miller's Online-Only Petroliana & Advertising Auction, April 23rd

Posted by Dinesh Kumar on April 9th, 2022

An exceedingly rare Winchester cartridge board from around 1884 – one of the most sought after, iconic examples of American sporting advertising – is an expected highlight lot in an online-only Petroliana & Advertising Auction planned for Saturday, April 23rd, by Miller & Miller Auctions, Ltd., starting promptly at 9 am Eastern time.

The monumental and historic Winchester cartridge board, which measures 38 inches tall by 28 inches wide, is a lithographed hardboard with an applied representation of one of Winchester’s earliest lines of ammunition. Few survived intact due to their size and the fact that they were often displayed in store windows and areas exposed to light. 

All estimates in this report are in Canadian dollars.

The rest of the auction is a wonderland of offerings for every level of petroliana and advertising enthusiast – 481 lots of fresh-to-the-market, investment-grade advertising signs, tins and related memorabilia from the 1890s to the 1970s. The petroliana, soda and general store advertising signs include many high-grade and seldom-seen examples.

Also included is a clean offering of Canadian motor oil quarts, gas pumps and petroliana, and a recently discovered hoard of advertising from the Black Horse Brewery. The Helen and Gordon Vokey collection includes a run of Coca-Cola trays from 1910-1961, as well as a curated gathering of signs and related collectibles. There’s something for everyone.

To learn more about Miller & Miller Auctions, Ltd. and the auction on April 23rd, please visit

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Dinesh Kumar

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Dinesh Kumar
Joined: February 7th, 2021
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