Door Hanger Flyers

Posted by Adzze Advertising on April 10th, 2022

Are door hanger flyers effective Putting an ad on door hanging flyer hits the audience unexpectedly Door hanging flyer could be the alternative for advertisers.

As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. At the end of March, Gartner reported that 65% of chief marketing officers (CMOs) surveyed were planning to cut marketing budgets as a result of business disruptions from the coronavirus. The survey showed that 34% of businesses expect “reduced levels of business operations” due to COVID-19.

Agencies will be required to change their advertising method. The traditional out-of-home advertising in malls, at bus shelters, will be fast replaced by in-home advertising. The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them indoors.

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Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home. One of these concepts uses Door Hanger Marketing that gets delivered at the homes of the audience.

Typically, the return of the Door Hanger Advertising investment is 3x, this means for every invested, the advertiser receives back (you can see more details on the ROI calculation at the end of this article).

Door Hanging Flyer - door hanger flyers

Door Hanger Marketing: How does it Work?

The message of the advertiser is printed on door hangers and placed on the doorknob of households. Door Hanger Marketing is an unconventional marketing tactics since the targeted audience do not expect to see the ad hanging on their doorknob. The surprise effect of seeing flyers door hangers causes a cognitive stimulus on the consumers which enhances the assimilation of the message and makes it memorable. The households can be targeted by specific demographics and the advertiser must partner with the capable Door Hanger Advertising company to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of Door Hanger Advertisement program is 3x, this means for every invested, the advertiser receives back (you can see more details on the ROI calculation at the end of this article).

The advertising industry is one of the most enduring but very dynamic. Traditionally, advertisers relied on print media and TV to reach as many people as possible. The effectiveness of these advertising avenues increased as more people installed TVs in their living rooms. Interestingly, the message in an ad could reach over 200 million people in the US, but without the guarantee of recruitment. It is because many TV watchers detest ads and view them as a nuisance.

The effectiveness of TV as a platform for advertising could be the reason behind falling TV ad spending. Interestingly, advertisers are migrating to alternatives like digital platforms because of increasing usage by the target audience. According to eMarketer, 2019 could be the year that digital media surpasses traditional media in ad revenue. Notably, digital media should account for more than 55% of total ad spending by the end of 2019. Nevertheless, digital media, like traditional media, suffers from a lack of attention and an inability for exact audience targets. Therefore, it is inevitable for advertisers to consider other alternatives like in-the-hand advertising.

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Adzze Advertising
Joined: February 27th, 2021
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