Golf Course Advertising

Posted by Adzze Advertising on April 10th, 2022

Today, advertisers are increasing their focus on non-traditional mediums due to the shifting dynamics insofar as advertising is concerned. Unconventional mediums like golf course advertising, offers a unique opportunity for advertisers to target a particular type of audience precisely.



What you should know about golf course advertising

The golf industry is one of the most exclusive in the world, one that attracts the who is who’s of any society. In California alone, the total economic output of the industry is an overwhelming .1 billion. Between 2006 and 2018, the number of participants in the US golf industry was approximately 24.2 million. It speaks to the popularity of a game that many wrongly believe is unpopular.

Interestingly, golfing is a crowd puller. For instance, The Masters attracts close to 50,000 patrons daily. This considerable crowd offers an excellent opportunity to market your brand. Further, the crowd is quite exclusive and affluent, which means their propensity to spend is high. Affluent audiences are the bulwark of successful businesses. Leveraging golf course events is an excellent opportunity to tap into the affluent consumer market. This valuable audience prefers deep relationships with brands, which can only be attained through intense and creative marketing campaigns.

Incorporated Augmented Reality to Golf Course Ad

Augmented reality (AR) is a technology that allows marketers to offer their target audience unique experiences in order to grab customers attention. AR advertisement has developed speedily over the past few years becoming interactive print Ads are trending in the form printed materials. If you are looking for a better and an effective way of reaching the target audience, and increasing Ad engagement rate, it is time you switch to AR Advertisements.

Augmented reality gives the user the opportunity to experience printing at a higher quality and more complex level. AR is an opportunity and a way to create interactive solutions for each subsequent enhanced advertising. According to statistics, 40% of consumers say they would pay more for a product that they could customize in AR (Augmented Reality). Besides, nearly 1 Billion people worldwide use AR in different application areas.

Advantages of the golf course as a medium of advertising

Usually, golfing events are colorful. They include eye-catching posters and billboards whose aim is to capture as much attention as possible. Businesses that choose to advertise at golfing events can leverage this culture to reach as many customers as possible.

Secondly, the conversion rates generated from golf course advertising are high. As earlier discussed, the audience at golfing events are wealthy and have incredible readiness to purchase. It implies that with the right moves, you can get direct actions from ad campaigns at the golfing event. The results are faster and easier than anywhere else.


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Adzze Advertising
Joined: February 27th, 2021
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