What You Need To Know Before Hiring a Custom Logo Maker

Posted by graphicmarkets on May 17th, 2016

There is no better way to have potential customers discover your business than using a custom logo. The logo is an important factor as it is a great visual representation of what your business stands for. Despite this fact, many business owners still ignore this important identity piece.

A good company logo can enhance the first impression that customers have on your business. With a great custom logo design, it is possible to establish an identity for your brand and have a professional looking brand.

How to get started

Before you can start sketching or designing the logo, you will need to begin by articulating the type of message that you want to put across. You can do this by writing a one-sentence mission statement that will help you to focus your efforts. You will also need to ensure that you remain true to the statement as you create the logo. However, there are several tips that you can use to create a custom logo for your business. These include:

  • Check logos of other companies that are in the same industry. Consider whether your competitors are using some flashy graphics or solid and conservative images. Consider a good way in which you intend to differentiate your logo with that of the competition.
  • Focus in message. You will need to consider the type of message that you need to convey to your customers. Is it a lighthearted message or one with a serious message? What is it that makes the message to be unique in comparison to the competition? What is your target audience’s nature? These elements will all play a role in your overall design as well as redesign of the logo.
  • Make it functional and clear. You will need a logo that will work well on your business cards as well as a truck’s side. You will need a logo that is scalable, can be reproduced easily, and is distinctive and memorable. For instance, it is better to have icon instead of photographs. Photos can prove to be indecipherable when these are reduced or enlarged in a significant way. You will need to ensure that you have a logo that is able to be reproduced in white and black to ensure that it can be photocopied, faxed or used in the white & black ad in an effective way like it is the case with colors.
  • The logo is affected by the business name. If you company name is made of initials, such as G.M Jewelers, you may need to assent the letter using the classy serif fonts.
  • Illustrate the key benefits of your business using the logo. A good logo should make that immediate statement using an illustration or picture with no words.

Once you understand these facts, it will be easy to select a custom logo maker who meets your need.

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