How to Design a Professional Business Flyer?

Posted by Steve Morgan on April 12th, 2022

Have to put up a new shop and want to reach out to new customers? You will need a stylish and eye-catching promotional flyer. Marketing with a flyer is one of the most inexpensive ways to promote your business. Digital marketing has not yet killed print advertising.

But if you are considering flyer printing as a part of your marketing campaign, you have to design the perfect flyer. So, here are some professional custom flyer printing tips that will help you design the perfect business flyer.

1. Make it Functional

Before you start thinking about the design, get a reality check. You might want to make your business flyer a masterpiece. But truth be told, people might not see it in that light.

No matter whether you are advertising your shop or a business event, you have to keep in mind that the business flyer has to be striking enough to be picked up by your customers. It is one of the most important things to consider when you are printing a professional flyer.

The folded flyer you will be printing for your potential customers has to be clear and concise. Focus on the function of the form before you start designing it.

2. Divide the Flyer into Irregular Section

One of the primary challenges that graphic designers tend to face is that they have to fit all information within a small space. Since most flyers have a standard size of A5 or A6, you have to think a little creatively about the layout. You can divide the flyer into irregular sections.

Create a four-part grid with the top-third dedicated to the image and the header, a narrow full-width row at the bottom, and two irregular-width columns below. A professional flyer comes with a lot of content but it should still look clean and minimal.

3. Keep It Cool

At times, the flyer can be the perfect pitch for your new business. In case you are aiming at the corporate or more intelligent consumers, it might not be a good idea to add in a rainbow of colors.

You should go for something aesthetic minimal, calm, and subtle. These will help you design a good flyer. When you are designing a flyer to advertise to the corporate crowd, you should go for a flat design style as it attracts your target market with little effort.

4. Avoid Making It Dull

No matter whether you are making an understatement or a full-blown, it is crucial that you avoid making the flyer dull. Change it from bland to brilliant with a little application of color. It is one of the first things you should consider when you are attempting folded flyer printing.

In case you want to advertise something that is attractive and informal, such as an event, you cannot make it dull. This is because the flyer is going to speak of the energy of the party.

So, choose the right colors for flyer printing.

5. Make It Approachable

The flyer might be the first point of contact between you and your customer. Hence, it is important that you make a good impression. It is important to make your customers smile when they receive the flyer. Use an image that shows a person smiling but don’t use stock images. Stock photos might look staged. Hire a photographer to click the pictures for you. This will make the picture look authentic. Moreover, you will be able to reuse the image for websites, social media, or advertising.