Electric Blankets Market 2019 Deep Analysis of Current Trends and Future Demand

Posted by Mrudula Anil Karmarkar on April 19th, 2022

The global electric blankets market size is expected to reach USD 1.2 billion by 2025, according to a new report by Grand View Research, Inc., registering a 7.1% CAGR during the forecast period. Growing incorporation of technological advancements in consumer convenience products and devices is driving the market. Consumers living in countries with long, harsh winters and those suffering from various pain-related ailments are key end users of electric blankets.

Covid 19\'s rapid development worldwide has led to serious implications for most suppliers of electronics and electrical products, in the form of supply chain disruptions. While the pandemic crisis has decreased the frequency of purchase of consumer appliances, the lead time for delivery of orders has also increased significantly. Limited availability of components, restricted labor supply, and other supply chain related costs are some of the major challenges that most industry players are focusing on at present. The end of the lockdown is expected to bring this industry significantly higher consumer traffic, most notably through the online channels, and the manufacturers will need to design their production plans and distribution networks in tandem with this changing business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Electric blankets are comparatively less expensive than heaters and are of great use in countries with long and harsh winters. Companies have been focusing on developing well insulated sheets lined with thick fleece to provide ample natural insulation and warmth. They are also introducing products that can be washed and are portable. For instance, Medisana HDW designed a blanket that is machine washable and is made out of microfiber fleece.

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Asia Pacific emerged as the largest market in 2018 and is estimated to account for close to 32.0% of the global market by 2025. The market dominance can be attributed to increasing use and widespread availability of electric blankets in China. China’s purchase quantities amount to roughly 30 million units each year, as they are very easily available, are increasingly affordable, and are also sold in department stores as well as at garage sales.

Electric Blankets Market Report Highlights

  • The global electric blankets market is expected to reach a value of USD 1.2 billion by 2025, exhibiting a CAGR of 7.1% from 2019 to 2025
  • APAC emerged as the largest market in 2018 and is estimated to account for close to 32.0% of the global market by 2025, driven majorly by high demand in China
  • Some of the major players operating in the global market are Jarden Corporation, Shanghai Shenda Co. Ltd., Morphy Richards Ltd., Snugnights UK LLP, Beurer GmbH, Caiyang, Slumberdown, Shijiazhuang Mengjie Industry Co. Ltd., and Silentnight Group Ltd.

By end user, household accounted for the largest share of more than 45.0% in 2018. Increasing disposable income of consumers, coupled with surge in home ownership in several developing countries, has supported the growth of the segment. Improving lifestyles of people, especially in China, and introduction of technology-based convenient consumer products are expected to drive the use of electric blankets over the next few years. Affordability, comfort, and benefits have driven product demand across various consumer age groups, especially among those suffering from ailments such as arthritis, muscle pains, sinus problems, fibromyalgia, and painful menstruation.

Electric blankets are comparatively less expensive than heaters and are of great use in countries with long and harsh winters. Companies have been focusing on developing well-insulated sheets lined with thick fleece to provide ample natural insulation and warmth. They are also introducing products that can be washed and are portable.

Some of the major players operating in the global market are Jarden Corporation, Shanghai Shenda Co. Ltd., Morphy Richards Ltd., Snugnights UK LLP, Beurer GmbH, Caiyang, Slumberdown, Shijiazhuang Mengjie Industry Co. Ltd., and Silentnight Group Ltd. Concerns over the safety of these products have compelled product manufacturers to focus more on safer, more innovative heating products that cater to consumer needs. Increasing investment in research and studies to address these concerns is a notable trend in the market. Some of the prominent players in the electric blankets market include:

  • Jarden Corporation
  • Shanghai Shenda Co. Ltd.
  • Morphy Richards Ltd.
  • Snugnights UK LLP
  • Beurer GmbH
  • Caiyang
  • Slumberdown
  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Silentnight Group Ltd.

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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