Lapels Dry Cleaning Transitions Its Name to Lapels Cleaners

Posted by Dinesh Kumar on May 24th, 2022

For more than two decades, Lapels Dry Cleaning (“Lapels”) redefined “The Future of Dry Cleaning” with its combination of utilizing the world’s only 100 percent environmentally non-toxic cleaning solvent—powered by GreenEarth® Cleaning—and its boutique storefront and local owner and operator engaged in the business. More than 20 years later as this combination has evolved, Lapels is transitioning to “The Future of Garment Care” with a name change to Lapels Cleaners.

“For decades, dry cleaners have gone out of their way to draw a line of distinction with garment cleaning based on what machine it goes in. When I first got started, I couldn’t understand why my dry cleaner was asking me if I wanted my shirt dry cleaned?” said Kevin Dubois, CEO and president of Clean Franchise Brands, franchisor for Lapels Cleaners. “Our next generation of customer wants convenience, and they are not focused on what machine we put their garments in. Whether it’s their polo shirt, suit or Lululeman pants, they just want someone reliable to clean them all in a professional and environmentally sound manner.”

“During the pandemic people realized it was time to quit the minimum wage task of spending weekends doing laundry” furthers Lapels Cleaners Chief Operating Officer David Grippi. “With the new name, we want to make it very clear to customers that they can come in with everything from their dress suits to their casual attire to their socks and underwear and Lapels Cleaners will provide the best cleaning solution that will have your clothes looking, feeling and smelling their best, while being cleaned in a way that doesn’t harm the environment.”

To learn more about franchise opportunities with Clean Franchise Brands, contact Michael Eisner at meisner@cleanfranchisebrands.com or 781-829-8780.