Build a Good Business Brand Image with Annual Report Design

Posted by PixeloDesign on May 20th, 2016

Not many companies realise that their Annual Report says more about them as a company than the facts and figures it contains. However, some large companies understand the matter of stakeholder engagement and generally have well-designed reports that bring out their brand image among the shareholders, analysts, statutory and regulatory agencies and the general public.

Here’s a look at how a well-designed report can change a company’s brand image for the better, and help it increase its growth potential:

They provide an opportunity to address a larger market

A lot of companies believe that their end-customers, partners, shareholders and employees are all they need to cater to with their data. They forget that the annual report may be viewed by various other people – potential customers, possible partners and employees, and the general public. A well designed report will help the company speak volumes about itself in addition to the information that is published in the report. In fact, the annual report is as important an advertising medium that the ads the company sells on television or in print or social media.

They carry weight and help the company say more

An annual report unlike a brochure or an ad is an intense document packed with numbers and facts that talk about the company’s performance. It can be used by the company to address a larger audience and bring about an awareness of its solutions, and products and services among people who are recognized by the public as thought leaders. The company can address quite a few important matters through a well-designed report. It can also showcase its solutions using the expertise of graphical design companies.

Easier to read

People capture visual messages easily than the written word. The same will be true for all the stakeholders who would be going through the report. They would find the report easier to peruse and get more information. Data and numbers that the company wants to highlight will be captured better and given more credence if designed and laid out in an agreeable manner.

Become the de-facto leader in the industry

A well designed report will help the company become the de-facto leader in its industry. It will be looked upon to provide the necessary leadership in the market simply because the report will stand out from the other reports in the market for its far sightedness and openness.

Win accolades beyond the industry

Companies with great annual report design win accolades beyond their industries. The design industry regularly awards businesses for good report design and put them up on their site. In addition, regulatory agencies award companies for better sharing of information with shareholders. This free publicity also enhances the company’s reputation in the general business market.

About the Company:

Pixelo Design specializes in logo design, brochure design, website design, graphic design and much more. Pixelo Design also offers graphic design for pharmaceuticals & small business. Pixelo Design aims to improve the standard of graphic design in as many Irish businesses as they possibly can.