How Sitecore CMS Helps Businesses Accomplish Digital Objectives

Posted by elena mia on June 27th, 2022

The sole purpose of having a website for a company is to collaborate with the target audience, understand their behavior, and interests, and serve them accordingly. Marketers across all industries are now looking for providing a greater user experience for end-users. That is probably why organizations are now investing in scalable, flexible, and feature-rich websites simultaneously.

To provide a rich user experience, companies need the right Content Management System like Sitecore. At present, Sitecore is considered one of the most flexible and influential CMS platforms in the world. This platform can help a business perform & track marketing campaigns, improve web traffic, and optimize outcomes precisely.

Introduction to Sitecore

Sitecore is one of the finest industry standard Content Management Systems built around ASP.NET, allowing marketers and content editors to have full control over all phases of their website. From social media integration and blog post creation to eCommerce, and advanced personalization, Sitecore allows developers to provide fully-optimized websites for end users.

Sitecore CMS brings the power of conversation management and personalization right into the hands of business users and marketers. The CMS boasts a powerful desktop interface that is organized by a custom role-based system. This interface is very similar to a Windows desktop’s appearance, which makes it easy for beginners to learn and understand the system. Sitecore’s open API architecture and robust technology platform offer developers the scalability and flexibility they need. Developers from the right Sitecore development company help businesses get the most out of this scalable and feature-rich CMS platform.

Sitecore’s Marketing Tools & Features

1. Experience Platform - The Sitecore Experience Platform (XP) monitors all customer interactions within business’s digital platforms, and provides more insightful information than traditional CMS tools.
2. Customer Insights - With the Sitecore Experience Database (xDB), marketers can break data silos and can gain a holistic view of their customer journey. It can act as a data repository for businesses to store, maintain user data, and perform personalization.
3. Digital Analytics - Sitecore CMS also gives contextual insights by analyzing trends that reflect user behavior.
4. Experience Accelerator – Integrated within Sitecore, XA allows web development teams to speed up the development of websites through the reusability of templates, components, and layouts.
5. Multilingual Web Content Management - Sitecore offers the native functionality for organizations to present content in multiple languages.

These features within Sitecore help businesses and marketers gain a robust understanding of their user’s journey and help them understand how they can use that information in a marketing campaign.

Benefits of Using Sitecore for Businesses

• Aligned Customer Experiences

IT teams and marketers need help to resolve silos that kept them detached for so long and align their customer experience strategies. The interactive digital experiences that users expect today require more than just the creative efforts from the marketing teams. Experiences require contribution from various departments and the help of IT to ensure appropriate delivery across all platforms.

Sitecore makes it possible for IT departments and marketers to collaborate on their contributions to organize, deliver, and optimize experiences. This allows digital experiences to be more scalable and personalized across the entire customer journey. With Sitecore’s coordinated DXP platform, marketers and organizations can reap huge benefits that can help them provide more value to their customers.

• Improved Digital Assets Management (DAM)

Sitecore introduced Sitecore AI to help business users and marketers create greater personalized experiences. This solution helps to recognize visitor tendencies, enhance customer segmentation, and support businesses with Digital Asset Management (DAM).

Business marketers rely on thousands of different content pieces, including images, videos, and GIFs when building campaigns. Over time, handling this much content can become hard; hence leading companies usually leverage an external DAM to aid in the campaign process. Simply put, DAM is both an information management and business process technology, which offers a centralized system for enterprises to manage and access their media assets. Sitecore AI leverages Artificial Intelligence that helps marketers find digital assets for campaigns easily and even provides video assistance that includes automated tagging.

Besides, businesses are often looking for new ways to repurpose and reuse their existing content, instead of creating a new one from scratch. Being a modern DXP platform, Sitecore makes it possible to link all the aspects of a MarTech stack.

• Real-Time Segmentation and Personalization

As stated before, Sitecore is a powerhouse of personalization. In the digital era, personalization remains as one of the most significant factors for both customers and organizations. Marketers are investing heavily in brand personalization. However, it takes a lot of information and proper segmentation to implement personalization appropriately. Sitecore offers an enhanced audience segmentation feature. This functionality allows users to experience analytics and extract valuable insights from customer interactions. Marketers can also understand what’s the current trend, and user expectations when it comes to personalized content and make modifications as required.

With the Sitecore XP (Experience Platform), marketers can gain a 360° perspective of the customer journey, so that decisions can be made based on a range of interactions. Data can be drawn from multiple platforms using Sitecore XP, allowing marketers to eliminate data silos and create omnichannel experiences for users. Moreover, Sitecore helps brand professionals understand how users navigate through content, reactions to brand content, and others. This makes it easier for organizations to make modifications and highlight the portions of their content that users hone in on the most.

• Enhanced Relationships With Marketing Automation

Sitecore makes it easy to organize campaigns & promotions with automated content. Interaction and conversation help to nurture the relationships with customers by offering them fast access to the answers they seek. Marketing automation allows companies to create built-in personalized conversations and automate communications and responses to users across all platforms.

With Sitecore CMS development, marketers can enhance their relationships with customers by examining their behavior quickly and implementing triggers that offer relevant and personalized information. Building and promoting user relationships help to convert new site visitors into potential customers. Through marketing automation, businesses can build a more dynamic customer base and improve the permanence of the relationship, and increase the lifetime value of the customer.

Wrapping Up

Sitecore has launched many innovative capabilities for organizations to use. eCommerce businesses can seamlessly perform promotion and cross-selling with Sitecore’s marketing tools. Sitecore focuses on providing a perfect digital experience and better stability for users. Using Sitecore, marketing teams can have multiple avenues to research deeper and gain better insights for audience segmentation and personalization.