Posted by John Young on June 28th, 2022

With us, you will find out how this can be done in no time at all and what advantages a business account has.

  • Why a professional Instagram account?
  • A business account on Instagram offers these advantages
  • Here's how to create an Instagram business account
  • Convert existing Instagram account to business account
  • summary

Why a professional Instagram account?

Of course, if you only share innocuous pictures on Instagram with your contacts, you don't need a business account. But if you need detailed statistics and better contact options to promote your business, you should think about a professional account.

Influencers who advertise brands and products are also well advised to have a professional account. The advantages over the private account are obvious. Despite significantly more functions, the professional account is also free. Only additional services such as placing advertisements are chargeable.

A business account on Instagram offers these advantages


  • Development of follower numbers
  • profile views
  • clicks on site
  • reach of posts
  • Interacting with Content
  • Posts with the most shares, likes, and comments
  • Demo and geographic characteristics of the followers
  • Time of greatest activity of followers

Better contact options

If you opt for a business account on Instagram, you can store significantly more information in your bio than is the case with a conventional profile - such as your business location, your range of services, and your industry. Even directions are possible.

Another advantage is that potential customers or business partners can contact you much more easily. You can store a button with your phone number or e-mail address, which visitors to your profile can use to reach you with one click.


Organic reach is good, but with a little budget, the reach can be significantly expanded by promoting posts. With a professional Instagram account, you can easily promote posts, define budget and target group, and also set campaign goals. The easiest and fastest way to address new customers and target groups.

Here's how to create an Instagram business account

  1. Download the free Instagram app from the App Store or Play Store.
  2. If you don't have an account yet, you must register now. To register, you need your name, username, and password, a profile picture, and information about your company.
  3. If you already have a Facebook account, you can use it to open an Instagram account. Both accounts are linked to each other. Not the best choice for purely private Facebook profiles.
  4. After successful registration, you can go to the "Switch to business profile" option in the Instagram app settings to switch from a private account to a professional one.
  5. Now you can save more social media profiles on Instagram and benefit from the advantages of a business account.

Convert existing Instagram account to business account

  1. Open the Instagram app.
  2. Go to Instagram settings.
  3. Select "Switch to Business Profile" to switch to a professional account.

Good to know: If you ever want to convert your business account back into a private account, you can do so at any time. The decision for a business account is therefore not final try for free and find out more about insta stories.


  • A business account on Instagram offers advantages for companies and the self-employed, such as extensive statistics and advertising opportunities.
  • The business account is free and can be converted back into a private account at any time.
  • The changeover takes place directly in the Instagram app in the "Settings."
  • Simply select "Switch to a business profile."

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John Young

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John Young
Joined: June 28th, 2022
Articles Posted: 1