Digital Signage System – A Complete Digital Solution For Business Growth in 2022

Posted by firstouch solution on July 6th, 2022

The digital signage system is a revolutionary concept that has led to change communication technology to promote business. By using digital signage screens to display engaging content, businesses can draw the attention of people, to their products and services in various business verticals like hospitality, retail outlets, malls, educational institutes, Corporate Premises

Digital Signage CMS (Content Management System) which helps brands in providing content management solutions. With the help of CMS software of Firstouch Solution brands can present their content in an attractive manner to boost sales. Digital Signage software application needs to have a few ingredients for it to be successful.

Key Features of CMS

● Easy upload of campaigns

● Real-time update.

● Split screens with images, videos, text, social media feed, RSS Feeds, etc.

● Brands can show their communication as per day, location, and time.

● Target ads and content for individual or multiple terminals by creating separate schedules for

each display.

● Campaign performance reports can be shared online and offline via mail as per the client.

● Content scheduling on a daily basis as per client requirements, creative will be shared via mail, Whatsapp.

● Content will be adapted by our content team with a few modifications like sizes or format after discussing with clients.

Digital Signage Software includes the following supported content formats

– Video Formats: MOV, M4A, MP4V, 3GP, 3G2, Flash video FLV (H.263), MPEG-4 (H.264) , AAC (HE,

LC), SWF

– Animation: SWF [PPT > SWF converter (PowerPoint to Flash converter)].

– Images: JPG, PNG, JPEG, GIF

– Sound: MP3

Digital Signage Branding Vs Static Branding

1. Impactful Content: Brands have to showcase a lot of products or information for customers.

Through static branding, marketing/brand team can showcase there but in just one format.

Whereas with digital signage system brands can present their content using different types of

templates for putting an impact on customers’ decisions for purchase.

2. Flexibility: Brands can display one or two creatives inside premises where the flexibility of showing is

less, but with a digital signage system you can show multiple creative like images, videos, feeds

etc at just one point of time on one screen.

3. Cost Effective:  Static branding is cost-effective but only for a short run as every time when information changes incur cost and time to change information. But that is not with digital signage systems. If you are thinking of investing for the long run then CMS becomes very cost-effective and time-saving.

4. Remove Clutters: Static branding has one big limitation that is you can display less amount of

creative at one premise and if placed a lot of content then it looks cluttered. That’s why digital

signage can remove all clutter and with few displays wall mounts or floor kiosks etc you can show

lots of creativity.

5. Scheduling and Reporting: Companies have a lot of creative and information to display so it

becomes difficult for them to schedule and monitors each creative on a daily basis. But with a digital

signage solution, it becomes easy for them to schedule the creative as per time date, and location.

Also, proper monitoring can be done through daily, weekly, or monthly reports about media

a player playing the creative.

6. Easy: It takes a lot of pain and time in changing creative at all locations within time frames which

will not be easy. But with a digital signage solution, it becomes easy to upload creative through

CMS and within a few seconds it will display at all locations through cloud-based. So it becomes

easy with digital signage.

Digital Signage CMS Benefits

Fully customization flexibility to OOH advertising media as per requirements.

The secure cloud monitoring feature enables you to make changes and monitor things remotely in a secure way.

A digital signage system allows automation of content delivery and scheduling.

Hardware compatibility digital signage software is compatible with popular operating systems like Android, Windows, lOS and is easy to use.

You can find many companies in which some are working only as hardware or software or some in content. This is where Firstouch is ahead of them, as we give our clients a complete solution using our HSCS approach.

Firstouch provides you with a one-stop-shop solution

Targeted Business Categories By Digital Signage Solution

Healthcare

The hospital can showcase their doctor’s profile and their available appointment for patients on the digital standees or interactive panels provided by Firstouch

Restaurants

Using Digital Menu Board restaurants can make their menu easily and any time they want without the extra cost of printing every time

Cooperate

Corporate offices can put up small displays outside the meeting rooms and they can schedule their meeting timings by using our signage software. Digital notice boards can replace paper-based notice culture.

Government Project

Digital Signage like video walls or interactive display panels is used by government command centers to monitor project activity. Courts, Public service centers, and Transport stations can use the CMS for showing important information to the public

Education Sector

Interactive flat panel display for classroom teachings with whiteboard solution teachings can be made more attractive with many features like a touch screen, whiteboard, presentation, and writing

Real Estate

Brands can show their projects in beautiful manner and can attract more customers through advertising outside the premises with the Firstouch Digital Signage system

Entertainment

In multiplexes, the promos and Ticket information can now be seen on Digital screens and content managed through CMS.