Video On Demand: Top Benefits & Uses

Posted by Shubham Sethi on July 7th, 2022

Video on Demand or VoD is a process where recorded videos are uploaded to the OTT platform for subscribers to access anytime they want. The videos will be available in the online video library for paid subscribers. They don’t have to watch the videos only when you are live streaming. 

There is a lot of demand for VoD services as it is convenient for content creators and subscribers. You can upload a recorded video if you cannot live stream that day. Your subscribers can watch the video at their convenience (and you will still earn from it). 

Benefits and Uses of VoD Video Services 

• Internet Connectivity 

VoD doesn’t require the same signal strength as live streaming. It might take slightly more time to upload the video for your subscribers but once done, you don’t have to worry about it. Similarly, subscribers don’t require high-speed internet to watch recorded videos. The video quality will auto-adjust based on the network strength. 

• Convenience 

As we mentioned earlier, video on demand is convenient for you and your subscribers. Time zones, lack of internet network, and personal schedules won’t be a problem. You just need to plan ahead and post/ schedule the videos for your subscribers to watch when they are free. 

• More Content 

You can offer more content to your subscribers through recorded videos than only live streaming. Many creators use both techniques to get the best of both worlds. Moreover, it gives you a chance to break a longer video into smaller sections and upload more videos on the same topic. 

• Flexibility 

It is easier to record a video, edit it, and upload it for user consumption. You have more control over the video quality, thanks to the several video editing tools on the market. VoD videos also have a greater reach and get more views over time. 

• Monetization 

VoD and live streaming can be monetized, depending on what you choose. You can decide if you want to get paid for the number of views or subscribers. You can determine how much to earn. 

Mastera is a comprehensive streaming platform designed for educators, trainers, and content creators to establish their online businesses and earn money by sharing their skills and knowledge. Mastera is easy to use, affordable, and customizable. It allows live streaming services, VoD, monetization, third-party integration, and data analytics to manage your online business effectively.