How a Digital Agency Los Angeles can grow your small business with Instagram hashtags

Posted by Meg Smith on July 15th, 2022

Social media platforms have evolved dramatically in recent years. From networking sites that were simply meant for keeping in touch with your long-lost friends, they’ve now developed into platforms where businesses grow and thrive. Especially when it comes to small businesses. Businesses that are just starting out rarely have the budget to indulge in extravagant advertising campaigns.

However, with the advent of social media marketing, it has become much easier for small businesses to reach their target audience and increase their sales. Although many businesses do try to manage everything on their own, it is advisable to hire a Digital Marketing Agency in Los Angeles to manage your marketing campaigns. 

Ways to grow your small business with Instagram Hashtags

One of the most important ways of growing your business is making use of the right hashtags. However, this can be quite confusing for people who do not have the right expertise in the digital marketing field. On the most basic level, hashtags work as an indexing utility that allows Instagram to connect users with the right content. Thus, posts with hashtags are indexed with other posts that have the same hashtag. For instance, people who are into fashion might follow #newyorkfashionweek whereas those that are literature enthusiasts might follow #bookstagram. This makes it much easier for users to find content that is relevant to their interests. The following are some ways in which a digital agency Los Angeles can help your small business grow: 

1.     Increase Online Visibility 

The most obvious use of hashtags is to let Instagram know what your post is all about. If you do not use the relevant hashtags, you will have to rely upon pure luck for your target audience to come across your post. And given that around 70 percent of Instagram posts go unseen, the probability of organically attracting the right customers is quite low. Make sure to only use hashtags that are truly relevant and popular with your consumers. You can also use relevant hashtags that are trending. However, don’t fall into the trap of using trending hashtags even if they are irrelevant as this confuses the algorithm. This can seem quite confusing and hence, hiring Social Media Marketing Agency Los Angeles to sort this out for you is advisable. 

2.     Enhanced User Engagement

Engaging with your users is extremely important if you want to build a loyal community of customers. Small businesses actually have an advantage over high-end luxury brands since they can engage with their consumers much more intimately. In order to enhance your engagement, create authentic and interesting content. Respond to the comments and user posts and use the right hashtags. In fact, you can also create a unique hashtag for your brand that your consumers can use to post about your products. This also helps in creating a sense of community. 

3.     Make use of Analytics 

People tend to think that the use of hashtags is intuitive, However, any leading Digital Marketing Los Angeles company is aware of the fact that analyzing hashtags and using the right ones is a great way of growing a business. Use hashtags that have posts anywhere between 10000 to 500000. You will not immediately get into the top posts section but it should be your goal to do so. Try to find around 30 relevant hashtags for your target audience and use them. 

Conclusion 

The end goal of any marketing campaign is to generate leads and increase revenues. The Digital Marketing Company in Los Angeles that you hire should make use of a proficient hashtag strategy to target the right audience. Additionally, you should also focus on targeting your most dedicated followers.