Saudi Arabia Cosmetics Market, By Category, By Distribution Channel, By Region and Forecast 2027

Posted by arshiyashaikh on July 19th, 2022

Saudi Arabia Cosmetics Market is expected to witness steady growth in the forecast period, 2023-2027. Cosmetics are substances that are applied to the body, particularly to the hair, face, neck, and other areas, in order to improve the area's beauty or appearance. Cosmetics help to even out skin tone, enhance skin quality, and offer protection from the environment, such as sunscreen. The market is driven by the increased consumer focus on personal well-being and grooming and the launch of customized and sustainable products in the market. Also, the advancements in packaging technology and the use of environmentally friendly packaging material are expected to influence the market demand in the forecast period.

Saudi Arabia cosmetics market is segmented into category, distribution channel, regional distribution, and competitive landscape. Based on distribution channel, the market is divided into general stores, supermarkets/hypermarkets, specialty stores, online sales channels, and others. The online sales channel is expected to witness the fastest incremental growth in the forecast period. The rise in the market players adopting online platforms to sell products and advertise their products is driving the market growth. They offer doorstep delivery and easy exchange options and sell products at discounted prices online. With the growing popularity of the e-commerce channels and the availability of high-speed internet connections, the demand for Saudi Arabia cosmetics market is expected to rise at a significant rate.

The major players operating in the Saudi Arabia cosmetics market are Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc, among others.

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