Why should effective strategies integrate both SEO and PPC Marketing for Dentists?

Posted by Meg Smith on July 20th, 2022

Digitization has completely revolutionized the way the world works. Today, people have become increasingly reliant on the internet, and irrespective of the action being taken - grocery shopping, making an appointment, or booking a table at a restaurant - making a quick search on mobile devices has become the norm. After all, it is a hassle-free process and most people trust the results shown by search engines. Hence, the importance of having an online presence should not be underestimated. It is extremely crucial for dental professionals to have a digital marketing strategy. Hiring a company that offersdental marketing services is advisable. 

Importance of Integrating both SEO and PPC in your Dental Marketing Plan 

However, when it comes to digital marketing, it is important to make use of all the available strategies in the right manner. For instance, it has been well established that an effective marketing strategy makes use of both SEO and PPC Marketing for Dentists. While many people tend to focus on either one, the truth is that combining them delivers the best results. The following are some ways in which a digital marketing agency can help you effectively combine these strategies:

1.     Short- and Long-term Solutions 

Any marketing plan needs to be sustainable in the long term. Of course, you would want to see results instantly as well. But no marketing strategy should focus only on instant results and then fizzle out in the long run. SEO is definitely a long-term strategy whereas PPC can help in producing more instant results. When it comes to PPC, you will pay for particular Google AdWords for dentiststhat you’d want to target. Since PPC campaigns can be easily monitored, you can pause keywords that don’t perform well. SEO on the other hand primarily focuses on content. 

2.     Increases Visibility 

Needless to say, combining both strategies will increase your overall online visibility, especially on SERPs. Making use of both the strategies - SEO andPPC for dentist- will help you in attracting patients at varying levels of their journeys. Moreover, if someone was to scroll past your paid ads, they will still scroll down and come across your organic search results. This helps in building trust amongst potential patients. The more your website shows up in relevant searches, the more patients you will be able to attract. 

3.     Benefit from Keyword Data 

PPC is a great way of finding out which keywords perform well and which don’t. Of course, at first, you will choose your keywords for Google Ads for Dentists by analyzing the search volume and the interest that people have shown in the keyword. However, once your PPC ads are live you can actually analyze how each keyword is performing. You can then make use of this information to include these keywords in your SEO content. Similarly, you should also include long-tail keywords and phrases in your strategies. 

Conclusion 

These are some ways in which your practice can benefit immensely from making use of the right digital marketing strategies. It is an effective way to make sure that you stand out from your competitors and build trust amongst your patients.