All The Facts About Levi's Vs. Wrangler

Posted by Nitish Singh Rana on July 22nd, 2022

Denim from Levi's and Wrangler is as distinctly American as apple pie and with good reason. Both companies exemplify the best of what the United States of America stands for inventiveness, perseverance, and determination. However, the origins of the Levi's and wrangler millard brands are distinct, as is the target demographic.

Levi's

Overalls by Levi's have always been designed for cowboys, loggers, and the worker. Today, Levi's jeans are a cherished American icon revered for their durability, comfort, and wide range of design options.

Immigrant Levi Strauss, from Bavaria, joined his brothers in New York, where they managed a non-perishable’s export firm, and this is how the business got its start. As the West Coast market expanded, Levi decided to create a subsidiary in San Francisco to take advantage of it. Jacob Davis, a customer of Levi's when he was in town, wanted to start a company with him. Metal rivets are sewn into the jeans to keep them from tearing apart.

Davis had already acquired Levi's denim fabric, so a partnership looked like a logical next step. Davis sent a letter to Levi proposing that the two men jointly own the patent. Levi recognized the potential of this new product and decided to work with Jacob on his plan.

Levi's was solely created for males for a long time, and women were not allowed to wear pants. Women stepped up to fill the void left by the men's absence during World War I, and they wore men's pants to work. One-piece cotton dresses with balloon pants were introduced by Levi's in 1918. In 1934, Levi has introduced the first-ever women's pants, the Lady Levi's.

Jeans and Levi's became a sign of revolt against the system and cultural standards and an expression of individuality. Regarding fashion, Levi's is a household name, and the company realizes how crucial it is for business to remain relevant. They take great satisfaction in their ability to keep up with the latest trends. Each item demonstrates a keen eye for quality and attention to detail.

It is said that imitation is the highest form of flattery, and it's true. Nevertheless, counterfeiting is a genuine problem, as seen by the many complaints about the sale of knockoff Levi's jeans. Check for the official Levi's logo and L.S. & Co. mark on the stitching, buttons, rivet, and tabs to be sure they are authentic.

Wrangler

C.C. Hudson developed this American brand, owned by Kontoor Brand Inc., which owns Lee. For a textile industry job, he relocated from Tennessee to North Carolina. When the factory closed, Hudson acquired some of the sewings and set up shop with his brother in the loft of a nearby grocery store under the Hudson Overall Company.

The Blue Bell Overall Company was renamed and relocated in 1919 when the firm flourished. It was a matter of time until the company gained even more notoriety by adopting the renowned Wrangler moniker in 1943.

The Polish tailor Rodeo Ben, who had worked with rodeo stars & cowboys, was recruited by Wrangler in the 1940s. Wrangler manufactured 13WMZ jeans in 1947 to be comfortable and durable when riding a horse. The jeans are associated with the rodeo world thanks to the endorsement of world champion Jim Shoulders. Besides sponsoring and outfitting NASCAR racers such as Dale Earnhardt, Wrangler has also made a name for itself in the realm of country music by making Jason Aldean the face of the Wrangler Retro line.