Home Bedding Market To Hit Value 2.36 Billion By 2030 |Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on July 26th, 2022

The global home bedding market size is expected to reach USD 172.36 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.9% from 2022 to 2030. The market is driven by the rising use of adjustable beds, which has resulted in the lockdown induced by Covid-19 as a means of properly adjusting the work-from-home lifestyle. This tendency has boosted the market growth by increasing the prevalence of customizable mattresses and bed linens. Increased residential expansion across areas, indicating increased house construction and building permits, is expected to revamp market demand.

According to the Federal Statistical Office (Destatis), the construction of a total of 32,500 dwellings was permitted in Germany in November 2020. Compared with the corresponding period of 2022, this is an increase of 8.9% or 2,700 dwellings. However, the industry also faces significant instances of uncertainties projected by the International Sleep Products Association in 2018. For instance, the U.S. mattress industry has been affected by international trade. While imports of finished mattresses have continued to surge, their long-term significance is complicated by both higher tariffs on finished mattresses and many components, and a pending anti-dumping investigation on mattresses from China.

Consumer preference for working from their homes and beds has resulted in intermittent rise for luxury and high-quality bedding products. According to Jerry Epperson, a mattress industry veteran and managing director of investment banking and corporate advisory firm Mann, Armistead & Epperson based in Virginia, the bedding industry enjoyed a year-over-year sales increase of more than 30% in October 2020. Moreover, the industry is benefiting from innovations, such as high-tech adjustable bases, and interest in ancillary products sold, such as luxury pillows.

Higher traction towards designed bedrooms is linked to period dramas and active series on the OTT platforms wherein a large chunk of consumers is engaged as a cause of higher time spent indoors. This trend has influenced consumers to adopt layering as adding a mixture of different textures and tones into a bedroom by using cushions, bedsheets, and throws is a simple way to build a luxurious feel. This scenario is likely to offer growth opportunities for the market.

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Bed linens held the largest revenue share of over 25.0% in 2021. This is primarily due to the increasing consumer preference for quality over brands. This has encouraged manufacturers to offer new and improved quality products with attractive designs. With the increasing preference for superior quality products, companies are focusing on introducing plant-based bed linen that claims to be softer than cotton and provides breathability and moisture control.

Home Bedding Market Report Highlights

  • Asia Pacific is expected to register the fastest CAGR of 8.5% from 2022 to 2030. The regional demand for home bedding products is anticipated to grow due to the increase in the purchasing power of consumers, rising housing constructions, and growing consumer awareness regarding quality as well as sustainable bedding products
  • The offline distribution channel segment dominated the market with a revenue share of over 65.0% in 2021
  • By type, the bed linen segment held the largest revenue share of over 25.0% in 2021 owing to its higher penetration across households

The COVID-19 pandemic has had a devastating impact on the home bedding industry. However, as soon as the lockdown was announced, sales online surged. With the changing routines, people were struggling to get enough sleep. Hence, this upturn was a reflection of people searching for self-care solutions at a time when anxiety around COVID-19 caused a plethora of sleep issues. Thus, increased expenditure on comfort and bedding was an outcome, which eventually favored the growth of the market.

In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budget towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.

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The market is characterized by the presence of a few established players and new entrants. Companies have been expanding their product portfolios by incorporating new and innovative home bedding to widen their consumer base. For instance, in February 2021, Tempur Sealy International, Inc. introduced an all-new, expanded mattress portfolio. The new mattresses feature technologies that provide enhanced support and durability, including ultra-responsive coils and memory foams, and innovations such as breathable, cool-to-the-touch covers to help keep consumers cool throughout the night.

In another instance, in July 2022, Serta Inc. announced the launch of a new mattress line called iComfort. The product utilizes carbon fiber memory foam, which acts as a conductive layer to offer a cooling effect on the bed. Some prominent players in the global home bedding market include: 

  • Acton & Acton Ltd.
  • American Textile Company
  • Tempur Sealy International, Inc.
  • Bombay Dyeing
  • Casper Sleep Inc.
  • Beaumont & Brown
  • Pacific Coast Feather Company
  • Crane & Canopy Inc.
  • Peacock Alley

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
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