Why is SEO so important?

Posted by samehgamal on July 27th, 2022

In today's competitive market, SEO is more important than ever. Search engines serve millions of users a day looking for answers to their questions or solutions to their problems.

Whether you have a showcase site, a blog or an online store, SEO can help your business grow and achieve its goals.

The majority of search engine users are more likely to click on any of the top 5 suggestions in the results pages (SERPS).

To take advantage of this and gain visitors to your showcase site or customers to your online store, your website must appear in one of the top positions.

SEO is not just about search engines, but good SEO practices with good SEO consultant Dubai also improve the user experience and usability of a website.

Users trust search engines and being positioned in the top positions for the keywords they search for increases website trust.

SEO is also important for the social promotion of your website. People who find your website by searching on Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media.

SEO can give you a leg up on the competition. If two websites are selling the same thing, the search engine optimized website is likely to get more customers and make more sales.

In summary, search engine optimization is a way to improve the position of your website so that it appears closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. research.

How do search engines determine the position of your website?

When you search on Google, the order in which the results are displayed is based on complex algorithms.

These algorithms (also known as search engine ranking algorithms), take into account a number of factors before deciding which web page will be displayed in the first, second, third position etc.

Optimizing your website for search engines will give you an edge over unoptimized sites and increase your chances of ranking higher.

The first step in the SEO process is called technical SEO. As the name suggests, technical SEO has nothing to do with the actual content of a website or the methods of promoting the site.  These are the settings you need to configure to make the job of search engine crawlers easier. Usually, once your technical SEO has been properly implemented, you don't have to go back to it.  On the other side, if you have indexing issues, it can negatively impact your rankings.

The second step is on-site SEO which is mostly about the content and other stuff found on your pages and inside your site.  Unlike technical and off-site SEO, the main purpose of on-site SEO is to provide search engines with enough signals for them to understand the meaning and context of your content.  Remember that search engines do not read a page like a human and therefore they are looking for signals to understand what a page is.

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Joined: July 27th, 2022
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