Shopify SEO

Posted by oren david on July 28th, 2022

Let's put it in context: 85% of people use Google to research products when making a buying decision.

With Shopify powering over 1 million businesses in 175 countries (and counting!), SEO has become essential if you want to rank high in search results.

So if you want to attract buyers, you need to improve your Google rankings and visibility.

The point is: Shopify SEO is a long-term game.

However, if you take the time now to build an SEO and content marketing strategy based on proven techniques, you can future-proof your digital presence for continued revenue growth.

To help you figure this out, we've put together everything you need to know about Shopify SEO and how to get started today.

We'll cover simple SEO best practices you can use to improve your Shopify rankings. You'll learn about product reviews, killer content strategies, and the importance of social media in raising awareness.

Additionally, we’ll dive into the importance of product page SEO and how it can differentiate your store from the competition for popular search terms.

Most importantly, you'll get actionable tips that you can implement right away.

Take it one step at a time and you'll soon have long-term success!

What is Shopify SEO?
Shopify SEO is the process of optimizing your Shopify website to increase your site's visibility in search engine results.

As an ecommerce store, your website is the lifeblood of your business. The more qualified visitors to your website, the more sales you will make. One of the most cost-effective and beneficial ways to bring people to your website is through organic search.

According to Google, 49% of shoppers use Google to discover new items.

Be present in these searches and reach ready-to-buy customers who are searching for your products. use Google SEO test to see how your site is ranked.

But when you have a Shopify store, you need to do more than just apply general SEO strategies to your ecommerce website.

See, while Shopify comes with some SEO features out of the box, it's by no means comprehensive. You need to make sure you tick all the boxes to get the best chance of ranking in search results.

Shopify also presents unique challenges when it comes to SEO, such as: B. Duplicate content or clunky apps that increase site speed. If you want to maximize your chances of SEO success, you need to understand these challenges and adjust your SEO strategy for them.

Shopify SEO is a specific set of customizations designed to optimize your Shopify store for search engines like Google and Bing.

These tweaks put your website in the best position to rank at the top of search results.

Is Shopify Good for SEO?
Sure! Shopify can be used for SEO, and Shopify builds websites that rank highly. Shopify provides SEO tools available on the platform, including the ability to edit meta tags, edit descriptions, and redirect pages.

As we mentioned before, Shopify has its own unique set of challenges that store owners need to incorporate into their SEO strategy. But as long as you keep these in mind and take the right steps to address them, there's no reason you can't be on top of Shopify.

Shopify vs. other ecommerce platforms for SEO
There are many ecommerce platforms, from WooCommerce to Squarespace and BigCommerce. So how does Shopify measure up?

The truth is, picking a clear winner is difficult. Every platform knows the value of SEO for ecommerce, and they all have tons of features that can help you improve your search engine rankings. This includes built-in features and other add-ons, premium features and plugins if you want to take your SEO performance to the next level.

The best SEO Expert depends on experience and expertise.

Shopify is a clear winner for many ecommerce entrepreneurs because of its simplicity and ease of use in SEO features. It's easy to get in and tweak your on-page SEO without having to dig into the code or install additional security certificates on your website. Squarespace and BigCommerce offer similar SEO features - but with Shopify stats showing it's the leading ecommerce platform, it's clearly the top choice for most ecommerce sites.

That being said, WooCommerce powered by WordPress has an edge when it comes to integrations. WooCommerce has tons of different SEO plugins and features to choose from, which is great if you need extra flexibility or want to expand.

No matter which ecommerce platform you choose, it may be worth bringing in additional external resources for better performance. This can be done by using the SEO-focused Shopify app or by getting the support of a professional digital marketing team.

Everything you need to know about Shopify SEO
Navigate through the Shopify site structure
Whether you're using Shopify or another platform, structure is key. How your content is organized, flowed, and read is important to SEO and to your overall success.

Visitors tend to spend more time on a website when the structure is easy to navigate. They are easily interested and find exactly what they are looking for in less time. This will help your overall Google search engine ranking.

How to enable this feature on your website?

Don't overuse categories and subcategories, and create a simple structure that adds value but is easy to use.

A simple structure also helps search engines crawl content and pages, essentially giving you better overall rankings.

A simple structure on your website should look like this...

Page Structure Shopify SEO
As shown, your homepage is just a few clicks away from the product. Therefore, when entering, visitors can easily find the product or information they are looking for without having to search for a long time.