Finding an Online Market Research Company
Posted by Zach Simmons on May 27th, 2016
A market research company specializes in designing, conducting, and analyzing custom market research for your organization. Hiring one can help you save time and effort as well as ensure that you are getting all the right information that you need to make the right decisions. Market research companies can help you maintain compliance with recent legislation on data protection. Some of the best online market research companies offer state-of-the-art solutions for a faster, efficient, and cost-effective way to gather information. Check out these tips to finding an online market research company to make sure that you can hire the best one:
• Choose an established and experienced company – Make sure it specializes in market research and that it offers 24-hour support. Look up the industries and other organizations the company has served to verify their claims and to determine the quality of their services. Reputable online market research companies have served industries and agencies involved in healthcare, research, and brand marketing.
• Find out what other companies have to say about it – Look for a market research agency that is recommended by researchers and other well-known companies around the world. Make sure the firm is a member of ESOMAR, the globally known organization that encourages, advances, and elevates market research in the world.
• Find out the type of market research the company does – Some companies may focus on certain types of research (like quantitative and qualitative research and online surveys). Be sure to identify your research needs to determine the right type of company to hire. Reputable online market research companies can conduct consumer interviews, IDIs, and online focus groups for real-time qualitative insights. The services can be tailored to your brand, budget, and the size of your organization.
• Choose a company that offers the best-in-class marketing research – Some market research programs may reduce or eliminate administrative overheads through solutions like HD video streaming, which lets you connect with your customers for a more natural and free-flowing communication. That way, you can easily gather feedback and share content. Look for web-based technologies that can offer faster turnaround times plus cloud archival of all records to make your research available anywhere.
• Fast and targeted recruitment of participants - There are reputable companies that can globally recruit target participants fast, and translators are offered in many different languages to make sure that you can reach out to non-English speakers, too.
About The Company:
Discuss.io is an innovative online qualitative market research tool that delivers on-demand customer data by powering real-time research conversations with targeted samples. It also helps in ‘on-demand’ qualitative customer depth interviews and focus groups, using webcams and crowd sourcing. They have a base of 11 million consumers across 20 countries. For more information about them, visit their website.
