What Time Should You Pitch to Doctors?

Posted by Ethan Bispo on August 2nd, 2022

A lot of the time, when sales representatives choose to cold call, the chances of success can increase or decrease simply based on the timing of their call. Predicting when to call is tough. Taking into account a doctor’s busy schedule makes it even harder to predict just the right time to call. Luckily, enough research has been done on the best times to call.

After the pitch has been created and you have collected enough information about the doctor(s) by using a Saskatchewan doctors directory, it is time to deliver the pitch. Based on data collected about the rate of success and the times of calls, here is what research has to say about the best time to make your pitch.

The Best Time For Cold Calling

According to research, the best time to cold call is between 4 to 5 p.m. Typically, this is when the rush hour is dying down, and the workload is getting lighter. The prospect is likely to be at their desk and more willing to deal with disruptions.

Some useful information can be extracted from the data present in a Saskatchewan doctors directory or a Saskatchewan medical directory. The exact location of the doctor can be found through it, which can help in figuring out the doctor’s local time. Often, based on the city or area, a general understanding of the workflow can be understood as well. Such information can assist in deciding on the perfect time to make sales calls to the doctors in a specific area.

The Best Day For Calling

In addition to the time, research has also concluded the most effective days to call. According to a study by Gong (2020), the days of calling with the highest chances of success are Wednesday and Thursday.

This might not come as a shock as most working people can relate to the relaxed mood that sets in once the work week is coming to an end and the weekend is about to begin. On Fridays, people are looking to leave work and begin their weekend plans, and they’re unlikely to engage with a salesperson. Mondays are perhaps the busiest days as the work for the upcoming work needs to be planned. A sales call is much more likely to be an interruption on a Monday, no matter the time.

How to Find the Right Time

A good way to conclude the best time to call is by gathering information on the doctor through a Saskatchewan Doctors Directory. Information in the Saskatchewan Doctors Directory is also likely to contain information about the doctor’s office manager, the person who schedules their week. Connecting with them can give you an insight into when the doctor is likely to be free.

If the best times are being discussed, it is worth mentioning the absolute worst time to call. This might be between the starting hours of the day, namely 7 to 10 o’clock in the morning. This is when professionals are starting their work and gearing up for the day and would most probably not be in the mood to engage with a sales representative. Any other time would be suitable for the purpose.

Conclusion

Predicting the best time to make your pitch involves doing your homework. This means going through a list of doctors in Saskatchewan and gaining as much information about their day-to-day workload as possible.

To access this list of doctors in Saskatchewan and learn more about how it can help you, visit MD Select here!