Best Email Hosting Provider
Posted by Veronika Martin on August 3rd, 2022
Your email address is more than just a way to communicate with clients or potential customers; it is also your company's identity. Using free email services like Gmail and Yahoo to promote your brand may appear hazy. However, business email hosting improves brand recall and builds trust with the recipient.
Assume you receive an email with an offer from abc@gmail.com and another from abc@hostingseekers.com. You will open the email from Hosting Seekers well before email from Gmail.
This is known as brand recall in marketing, and it is one of the many advantages of business email hosting.
What Exactly Is Email Hosting?
Simply put, email server hosting allows you to send, receive, and store all of your emails on a server. To store your emails, your service provider provides email server management. Other features that come with business email hosting include file transfers, template usage, and folder creation.
In contrast to free email providers such as Gmail and Yahoo, you can set up a professional email with email server hosting that includes your domain name. For example, if your domain is fabercastel.com, you can send an email to support@fabercastel.com.
However, business email hosting provides your small business with a strong brand identity and brand recall.
Many of the best web hosting companies include free email services in their packages, but with limited features. With Top Email Hosting, you can create a custom email address with an email domain name that corresponds to your company or website.
Although you can request that your web host provide email server hosting as well (most web hosts these days do), you can also purchase both hosting services from different service providers.
How Does Email Hosting Work?
The email you receive on your website's domain address is routed across the www and stored on the recipient server in business email hosting. Based on any spam filters, re-routing requests, or if the sender is on any blacklists, the server admin will decide whether to reply or ignore.
Depending on the target audience, different email service providers offer different services. As a result, some providers prioritise security while others prioritise email management and filtering.
How Do I Choose the Best Email Hosting Provider?
When it comes to business, there’s no scope for mistakes. From choosing the right web hosting to hiring the right team and the type of email you opt for, everything should be thoughtfully selected.
1. Security
According to Windows IT Pro, email protection is the top concern for new customers. And why not? Keeping email protected and its content secure helps avoid other hacking accessed through email.
When it comes to choosing small business email hosting, you should look for email hosts that use advanced tools to protect email content. They should put in place anti-spam filtering, anti-malware, and data loss prevention capabilities.
Also, do not overlook backing up your data. Hence, find an email host that has redundant servers across the globe, and an experts team to monitor your servers. Besides, it should also be available 24/7 and can employ disaster recovery techniques effectively.
2. Availability
An hour of downtime in email in today’s always-on world can cost your business thousands of dollars. A report by IDC revealed that 80 percent of small to mid-sized businesses lose over ,000 per hour of network downtime. Hence, you should look for an email server hosting provider that guarantees 99.99% uptime.
Also, ensure that you can access your email server on your smartphone across brands. This will ensure that your employees can get their emails anytime regardless of the mobile phones they have.
3. Administration
The good email server hosting providers are those that provide you with complete ( or partial, at least) control over your email server. However, they also offer assistance, when you need it.
So, look for a host that offers reliable customer service in the form of 24/7 email, call and chat support.
4. Flexibility and Compatibility
Productivity is crucial for you as a business. Hence, your email system should work with you and not against you. Hence, find a business email system that can be synched with web-based applications and mobile devices on an enterprise level.
Besides, you should also be able to choose what email options you need and what you don’t. Look out for a Best Email Hosting Provider that provides you with a variety of features and service levels. So that you can scale your email requirements anytime based on your business needs, as you start your web hosting business and grow in your business journey.
5. Storage
Nobody likes a cluttered email system that doesn’t allow you to easily sort messages. Also, there are messages that you don’t want to delete. To this, archiving is the best solution and a good email service provider will include it in your package. Also, companies that have an established archiving in place are far better options.
Besides being able to move your messages to archives, your email host should also allow you to access your archived messages and offer your disaster recovery and continuous backup to protect your data.
