Digital Health Market Size, Key Player Revenue, SWOT, PEST & Porter’s Analysis For 2030

Posted by sneha j on August 3rd, 2022

Digital health is defined as the interaction between healthcare system and technology. It applies a digital health transformation in the healthcare field by incorporating software, hardware, and services. It provides various opportunities to accelerate the process to attain health and well-being related to sustainable development goal. Healthcare information technology aims to prevent disease, provide early diagnosis of life threatening disease, help in the management of chronic disease, and enhance the quality of life by remote monitoring of patients. It offers real opportunities to improve medical outcomes and enhance efficiency.

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The factors that drive the growth of the digital health market include rise in prevalence of chronic disease such as hypertension, cancer, cardiovascular disease, and diabetes; increase in number of geriatric population; advancement in technology in healthcare sectors, and surge in demand for health. For instance, according to American Heart Association, more than 100 million Americans had hypertension in 2018.

Hypertension patients require monitoring of their blood pressure at regular intervals to alleviate the chances of stroke and heart attack. Market players are focusing on the development of novel approaches for use of digital health technology. Moreover, in 2020, Sensyne Health, the clinical AI technology company, launched GDm-Health, in the U.S. to provide remote monitoring solution for diabetic patients in pregnancy.

Furthermore, in 2020, HealthHero, a digital health company, launched the telehealth platform in the UK, which allows the patient to communicate with mental health clinicians, specialists, and general practitioners to provide services from their respective location.

Increase in prevalence of cardiovascular disease, rise in demand for software in the healthcare sector, and surge in number internet users are anticipated to drive the growth of the digital health market. In addition, increasing demand for remote monitoring services has led to the development of innovative technologies in the healthcare sector, thereby propelling the growth of the market.

Moreover, initiatives taken by governments for development of the information technology sector and increase in number of smartphone users are the key factors that boost growth of the market. Furthermore, increase in the cost of health care sector and surge in the number of funding for various health startups propel the growth of the market. In addition, rise in demand for advanced devices in healthcare to enhance efficiency and increase in prevalence of lifestyle disorder fuel the digital health market growth.

The digital health market is segmented on the basis of product & service, component, end user, and region. On the basis of product & service, the market is divided into mHealth and eHealth. The eHealth segment dominated the market in 2020, and is expected to continue this trend during the forecast period, owing to increase in prevalence of chronic diseases, surge in demand for telehealth & telemedicine, and increase in number of internet users.

On the basis of component, the market is classified into software, hardware, and service. The software segment dominated the market in 2020, and is expected to continue this trend during the forecast period, owing to advancement in healthcare information technology, surge in demand for reducing healthcare cost, and rise in demand for organized data and workflow in the healthcare sector. On the basis of end user, the market is classified into healthcare providers, payers, healthcare consumers, and others. The healthcare providers segment dominated the market in 2020, and is expected to continue this trend during the forecast period, owing to increase in prevalence of chronic diseases, surge in demand for mHealth app, and use of innovative technologies in the healthcare sector.

The COVID-19 outbreak is anticipated to have a positive impact on growth of the global digital health market. The COVID-19 pandemic has stressed the healthcare systems in the world and increased the need for development of healthcare information technology and remote monitoring services. For instance, in February 2020, the National health commission issued a notice to strengthen the use of digital technology to support the response to COVID-19. Moreover, it was reported that in the UK, the proportion of doctor visit over video and phone was increased to 48% in 2020. According to World Health Organization, in 2020, it was reported that 30 out of 53 countries in Europe developed digital contact tracing for COVID-19. Subsequently, this leads to increase in demand for telehealth, healthcare information technology, and mHealth.

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sneha j

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sneha j
Joined: July 12th, 2022
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