Why Having a Careers Page is Beneficial for Your Business Brand

Posted by Local Skill on August 8th, 2022

A well-designed career page is an ideal tool for a business that hires people to build and maintain its reputation as an employer. There is no other employment platform that has the same breadth of material, level of personalization, or possibility for increased visitors. Sixty-four percent of people who are looking for work are in agreement that a detailed careers page on an employer's website is a valuable resource while looking for work.

When you are promoting your employer's brand, your first focus should be to provide potential employees with the material and narratives they require to make an educated choice about whether or not they would be a good match for your organization.

What exactly is a page for careers?

A careers page, sometimes known as a careers site, is a portion of a website that is dedicated to exhibiting the employer brand of the business and providing information about available positions.

It may take the form of a standalone landing page, a microsite, or a hybrid website that combines a web page with a jobs board.

No matter how you choose to implement a careers page on your website, its sole purpose should be to convey to potential candidates information about your organization, including its mission and core values, the reasons why current employees enjoy their jobs, and the benefits that will be offered to those who are hired. Your careers page's messaging and content serve as the initial point of contact for new candidates, and they will use it to choose whether or not they want to click the "Apply" button.

Why are pages devoted to careers so important?

You may probably guess that career sites provide recruiting businesses with a vast number of advantages. Listed below are some of them:

Control the narrative you provide to prospective employees

As was previously said, careers websites are frequently the first point of contact that you have with prospective applicants. Because you control everything that appears on a careers website of IT recruitment agency, from beginning to finish of the experience for candidates, these platforms enable you to portray the most positive image of your business.

Potential organic website traffic

How frequently have you looked for terms such as "business careers" or "industry careers" when you were looking for work? When applicants are seeking opportunities inside a specific business or sector, this is typically the first step that they take in the application process.

Career pages of IT & manufacturing staffing agency present the ideal chance to optimize for the aforementioned sorts of search phrases, which will enable you to own the search traffic coming from active candidates. To get first place in the search results, all you need is precise targeting and well-crafted content.

They are interactive and tell the narrative of your company.

This platform will function as your major employer branding platform if you take the necessary steps to ensure that your career's website has a wealth of exciting material, an excellent user experience, and that it makes use of best practises in the art of story-telling.

They increase the hiring stats for your company.

It has been observed that career pages have a beneficial effect on both the cost per hire and the amount of time required to fill open positions. A well-organised careers website will attract a more significant number of candidates naturally, which will cut down on the requirement for paid candidate sourcing. In addition, clear and straightforward messaging about the brand and the employer helps prospects pre-screen themselves to determine whether they are a good fit.

Both of the benefits described above have the potential to make the procedure in its whole both quicker and less expensive.

Conclusion

The finest career pages will be simple to locate, will provide all of the important information a job seeker needs to decide whether or not to apply, and will segue into a reputable application gateway in a way that is smooth and unobtrusive.