Top Facts You Didn’t Know About Eye Tracking market & Impact of COVID-19Posted by Mrudula Karmarkar on August 9th, 2022 The global eye tracking market size is expected to reach USD 8.06 billion by 2030, registering a CAGR of 33.4% over the forecast period, according to a new report by Grand View Research, Inc. Vision capturing systems determine the duration and the exact location of the user’s visual attention. The system includes recording the pupil movement, determining the fixation point and duration, processing the data & images, and filtering the relevant data using software algorithms. The filtered data can be analyzed and used for various applications in the automotive, consumer electronics, healthcare, and retail industries. Eye movement detection is one of the most important features integrated into VR headsets. In July 2016, Fove, Inc. launched its eye-tracking VR headset to directly incorporate the eye-tracking sensors into the headset to monitor the user’s gaze. In the future, vision tracing is anticipated to enable foveated rendering. This technology devotes most of the computer’s graphics to what the user views while keeping other low-quality content. Eye-tracking technology is also utilized by the military and aerospace industries. For instance, in June 2020, pilots in India tested an aircraft display system that works by tracking and responding to eye movements. Governments worldwide have expanded their investment in the sector as eye-tracking technology in the military and defense has increased, which is one of the reasons for the sector’s growth. For instance, in march 2022, The U.S. Army Aeromedical Research Laboratory (USAARL) signed a Cooperative R&D agreement with EyeTracking LLC. The partnership will help monitor military personnel’s safety and health during missions through the use of PilotReady Software of EyeTracking. Eye-tracking, when combined with assistive technology, improves the lives of people with disabilities. For instance, Tobii Inc. created Gaze interaction technology, a computer access strategy that allows individuals with disabilities to explore and control a computer with their eyes; all of the functions that a typical computer user uses a mouse for can be done with the eyes. Vision tracking technology has been in use in the healthcare and biomedical sectors. For instance, vision-capturing sensors aid in detecting head trauma. However, in recent years, sight tracing is increasingly being used in automotive and consumer electronics applications as well. To Request Sample Copy of this report, click the link: https://www.grandviewresearch.com/industry-analysis/eye-tracking-market/request/rs1 The increasing use of smart sensors for process control and decision making and the rising demand for contactless biometrics coupled with the growing adoption of Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in consumer electronics & other commercial applications areas are expected to drive the market growth significantly. The industry has been gaining prominence due to the increasing adoption of the vision capturing technology in commercial spaces, particularly in industries and sectors including retail, healthcare, research, automotive, consumer electronics, government & defense, and security & surveillance. Eye Tracking Market Report Highlights
The optical tracking system, also known as the video-based eye-tracker is the most popular type of vision capturing system among users. It leverages trackers to continuously record the sight movement and the position of the individual being tracked. Eye-tracking technologies are widely used for market research, web marketing, and analyzing advertisements in print and digital media. For instance, in June 2021, Tobii Pro launched Sticky, an online self-service platform used for advertising researchers and marketing that combines emotion recognition and webcam eye tracking with online survey questions that make advanced quantitative research simple. Most of the market players adhere to mergers & acquisitions to address the challenges associated with in-house R&D and enhance their product portfolios. For instance, in May 2017, Tobii Pro, the research wing of Tobii AB, acquired Sticky, a company offering a cloud-based solution that enables large-scale market research studies using webcam vision capturing. Tobii Pro is one of the most prominent players in vision tracking research solutions, and the acquisition has brought Sticky’s complementing cloud-based platform under its product portfolio. Major software companies are also striking strategic alliances with vision tracing system developers to integrate the technology into their products. For instance, in August 2017, Microsoft Corp. and Tobii AB entered into a strategic partnership to jointly release a product called ‘Eye Control,’ a featured in-box experience leveraging vision gaze supported by Windows 10. In April 2021, Tobii collaborated with NVIDIA to enhance VR image quality in VRSS2. After the integration, the company launched the HP Reverb G2 omnicept edition of HP’s VR headset, and the headset has both Tobii Eye Tracking and NVIDIA VRSS 2. Some of the prominent players in the global eye tracking market include:
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