Application Of Rfid Tag In Footwear And Clothing Industry

Posted by Bob Smith on August 15th, 2022

Application of RFID tag in footwear and clothing industry

RFID overview:

RFID (radio frequency identification), radio frequency identification technology, also known as radio frequency identification, is a communication technology, commonly known as electronic tag. Combined with Internet, mobile communication and other technologies, it can realize the tracking and information sharing of objects around the world. In 2019, the RFID market in China reached 110 billion yuan.

RFID system operation process:

When the passive RFID tag enters the sensing area of the RFID reader / writer, the RFID tag is activated, the reader / writer collects relevant data, transmits the data to the server for processing, and completes the process of data reading and processing of the entire RFID tag.

Pain points of footwear and clothing industry:

At present, the informatization construction of most footwear and clothing industries is relatively backward, which leads to poor information feedback. On the one hand, problems can not be found and handled in a timely manner; on the other hand, sales data can not be accurately obtained, so that the best-selling and unsalable goods can not be fed back to the enterprise to the production end in a timely manner, resulting in a decrease in sales.

At the same time, there are many colors and sizes of clothing goods, inaccurate logistics delivery, color shifting and code shifting in stores, and store theft, all of which will lead to inaccurate inventory of brands, and it is difficult to feed back the actual replenishment demand of retail stores in time, resulting in shortage loss.

Application of RFID in footwear and clothing industry:

In fact, the digital business model around RFID technology has already infiltrated into the major segmentation scenarios of many well-known brands at home and abroad. Overall, the application in the footwear and clothing industry is all-round, from production, warehousing and logistics, retail and omni-channel sales.

For example, RFID, sensors, automation and other technologies are used in the production process to realize the visualization of the garment process in the factory, accurately estimate the production capacity, improve the production efficiency, and greatly reduce the backlog costs at the production end, storage end, logistics end and store end caused by overcapacity.

At the same time, RFID technology can also be introduced to the pre-sales and sales stages. Cooperate with relevant hardware equipment and interactive function display screen. When a consumer picks up a commodity with passive RFID tag, the display screen on the side will automatically sense the signal sent by the passive RFID tag(more info), so as to display the information of the corresponding commodity in real time, and enhance the brand added value, that is, enhance the user experience. The background will also obtain real-time data in real time, and the time and frequency of goods being taken and put down. These data digitize the relationship between people and goods, and enterprises can formulate more accurate marketing strategies through these information.

Similarly, RFID technology can also be used in the sales of terminal links. For example, in decathlon, consumers can place clothes with RFID tags in the settlement basket for quick reading and quick checkout. Because RFID has the function of batch reading, it can complete the summary of all commodity information in an instant, reduce the time consumption of customers in the checkout process, and further improve the experience of consumers in the store. At the same time, because RFID has batch reading, remote reading and other functions, it can also be read quickly during store inventory.

At present, more and more enterprises in the footwear and clothing industry choose to apply RFID technology in the market. Many well-known foreign footwear and clothing brands have started to use RFID technology for a long time to improve their control over the industrial chain, which makes them more advantageous in production, supply and price, thus ensuring stronger market competitiveness. Domestic first-line brands represented by Hailan home, ur and taipingbird have also followed this trend. From this point, it is not difficult to see that this is a revolution in the production, information and logistics of the footwear and clothing industry. If the relevant brand companies do not pay attention to innovation and reform, they will face the updating caused by the fast changing pace of the market.

OPRFID Technologies' Passive RFID Tags:

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Bob Smith

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Bob Smith
Joined: June 24th, 2022
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