Top 4 Jewelry Photography Ideas - All You Need to Know

Posted by John Carter on August 16th, 2022

Today, it's easier than ever to start your own jewelry business, thanks to eCommerce. You can set up an online store in just a few minutes, and then start working on gathering traffic and boosting conversions. However, even with eCommerce, there's still a lot of work to be done to make your jewelry business successful. Prioritizing photography to capture the essence of your products is one important step!

If you're feeling stressed about product photography, don't worry! This article will provide all the inspiration you need to get started by looking at some of the best Shopify jewelry stores out there. After reading this, you'll be armed with the knowledge and motivation needed to take your own stunning photos.

Here are 4 jewelry photography ideas from some of the best Shopify jewelry stores. With a little creativity and some help from these tips, you can take your own stunning product photos that'll help your shop stand out.

1. Wolf Circus

Wolf Circus is a Shopify store that specializes in demi-fine handcrafted jewelry. Their unique selling point is that their sterling silver and bronze pieces are recycled and then plated with high-grade 14k gold. 

Their website design is minimalistic and classy, with high-definition product photography that really highlights their jewelry creations. Throughout the site, they use a consistent look and feel to present a polished image to their potential customers.

All of the photos used help capture a sophisticated vibe that works well with the brand’s overall aesthetic. They have done a great job of focusing on the intricate details of their minimalistic jewelry on their product pages.

2. Rebel Nell

Rebel Nell creates unique jewelry from Detroit Graffiti fragments. No two products are alike in their store, and you get a “one of a kind” product. 

Their product photography is colorful, bright, vivid, and bold. It helps portray the brand’s vision and aesthetic while also displaying the intricate details of their products.

3. CRAFTD London

CRAFTD is a jewelry business that focuses on selling pendants, chains, rings, and earrings for men. Their product photography is meant to be minimalistic, focusing more on the designs rather than the products themselves. As such, their shots are usually clean and simple, with a solid background and warm lighting that makes it easy for customers to see the jewelry.

4. Vitaly

Vitaly is an “experimental design movement” that focuses on selling fashionable jewelry. This company's product photography is very clean and modern, which matches the overall tone of their website. All of their pictures have a sense of character to them and their 360-degree product shots give users a clear view of the item.


It is crucial to understand what your competitors are up to but do not copy them while thinking of inspirations for your jewelry photography. Create your own brand aesthetic and story. Make sure your pictures have more impact by adding a personal element. This is important for all businesses, not just jewelry eCommerce.

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John Carter

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John Carter
Joined: July 20th, 2022
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