Automotive Infotainment Market Set to Witness an Uptick during 2022 to 2030

Posted by Mrudula Karmarkar on August 18th, 2022

The global automotive infotainment market is expected to reach USD 15.13 billion by 2030, registering a CAGR of 9.3% during the forecast period 2022 to 2030 according to a new report by Grand View Research, Inc. The increasing demand for advanced safety features, self-driving vehicles, digital cockpits for driver assistance, and entertainment purposes is driving the growth of the automotive infotainment market. Furthermore, changing consumer preferences toward technologically advanced products are the key factors contributing to the growth of the overall automotive infotainment market.

Collaboration & partnership between e-commerce companies and automobile manufacturers are expected to create new growth opportunities for the automotive infotainment market. For instance, in January 2022, Inc. and Stellantis NV collaborated to develop the trucks and cars equipped with the Amazon software dashboard and deploy them within the Amazon delivery vehicles fleet. These vehicles will be equipped with infotainment system and collect real-time data using the Amazon cloud service.

One of the critical challenges the automotive infotainment market faces is the shutting down of 3G networking services by a major cellular operator such as AT&T. The company shut down its 3G network in March 2021, and other networking firms are following the same path. Millions of cars connected with 3G networks will face serious network issues, making the installed infotainment system incompatible.

Prominent automobile manufacturers are working closely with software development companies for developing a technologically advanced solution that provides an edge over their competitors. In January 2021, General Motors and Cruise took a strategic move by entering into a long-term partnership with Microsoft to accelerate its sales and incorporate cloud computing for self-driving vehicles. The strategic partnership is expected to bring innovations in self-driving vehicles and create new growth opportunities for the automotive infotainment market.

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The automotive industry constantly develops new technologies to create a quality driving experience. The emergence of an automotive infotainment system as a technology that integrates information and entertainment has gained the attention of carmakers. Increased disposable income of consumers and easy financing options in developing nations have enabled the freedom to purchase passenger cars, thus, creating demand for technologically equipped cars with smart and convenient infotainment solutions.

Additionally, critical automotive manufacturers are focusing on in-cooperation advanced technologies such as driver assistance, augmented reality real-time data collection, and the Internet of Things (IoT) to enhance the functionality of infotainment systems. The addition of these technologies in vehicles is refining drivers’ safety and experience, subsequently driving the demand for the automotive infotainment system.

Automotive Infotainment Market Report Highlights

  • Increasing penetration of augmented reality technology is majorly contributing to the rising development of the heads-up display segment during the forecast period 2022 to 2030
  • The OE fitted segment is expected to hold significant market share by volume in the automotive infotainment market, this is majorly due to its easier serving, low maintenance, and company warranty feature
  • The passenger car segment accounted for the largest revenue share of around 80.0% of the overall automotive infotainment market in 2021. The increasing demand for the technology advanced features in the passenger vehicles, used by the transportation sector, is a key contributor to the major share of the segment

Chipset is pivotal to any vehicle, as it enables navigation, communication, and controlling functions in cars. The deficit of chipsets became a serious restrain owing to its application in automotive. However, to manage the production during the chipset shortage, the automobile manufacturers started producing substitute models with lesser features. For instance, in October 2020, BMW removed its touchscreen functionality feature from the car, and the parking assistance system was available only based on customer orders. Thus, the COVID-19 pandemic and repeated disruption in the supply chain have restricted the growth of the automotive infotainment market.

The companies provide a wide range of products, including a display unit, communication units, navigation units, head-up displays, etc. Strategic initiatives such as mergers &  acquisitions, partnerships, and product launches are taken to strengthen their global footprint in the market.

In June 2021, Alps Alpine Co., Ltd, one of the key players in the automotive infotainment market, launched AlpineF#1Status, a premium car audio system. The vehicle has a high-resolution audio playback system that can provide an experience like a live performance. Thus, the product increases the level of entertainment and is expected to be highly preferred by the customers.

Some of the prominent players in the global automotive infotainment market include:

  • Alpine Electronics
  • Clarion Co., Ltd.
  • Continental AG
  • Delphi Automotive PLC
  • Denso Corporation
  • Harman International
  • JVC KENWOOD Corporation
  • Panasonic Corporation
  • Pioneer Corporation
  • Visteon Corporation

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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