101 Guide to Business Video Marketing Strategy
Posted by filmbaker on August 24th, 2022
If you ask an average marketer about their video marketing strategy right now, you would probably get a few confusing looks at the best. Although the majority of marketers are aware of the fact that videos are important - they might be posting videos consistently - the deeper motive behind them is inadequate.
It is beyond a doubt that video is important for your brand. As people nowadays are spending a third of their time: consuming online video content. And by the rule of thumb, where the views go, ad revenue follows.
You need to shift your focus to the finer details of video metrics, also known as key performance indicators (KPIs) to measure the progress of your objectives. Mentioned below are some of the KPIs that you need to pay attention to:
A number of clicks are a good indicator of how well your audience has perceived your content. However, this is a quantitative metric. This means, it only tells you the numbers, not the quality of those clicks.
There is no formula to achieving a high number of clicks, however, one can insert a catchy video title, include an enticing description, and make sure to place keywords in both the title and description to achieve it.
These KPIs are instrumental in assessing the relevance of your video content. Video engagement tells you about how much of your video your audience is watching and the areas where they are dropping off your video. Thereby through a close analysis of your engagement and bounce rate, you can understand the areas of your video that require change and what interest your viewers, and what makes them stop watching your video.
Returning viewers is a good thing, people watched your videos and are now coming back to watch your new content. However, there might be more under the skin, than people returning to your videos because they enjoy watching your content.
There is a possibility that your content is confusing and people require multiple views in order to understand and thus the recurring visits. In the longer run, you need to figure this out and ensure that your video content is easy to consume and clear for your audience.
Remember, if a viewer has to open the textbook to refer to a word you just used in your video, there is a possibility they might even come back to your video. Therefore, ensure your videos are self-sufficient and don’t push the viewers away due to complex dialogue structuring
Why do you need a video content strategy?
A full-fledged digital video strategy is required when you require to post multiple videos across multiple channels (e.g. mobile, web, app, etc.), or require the video to supplement your written content.
1. Video; an SEO Gold Mine
Apart from increasing your search engine ranking, click-through rates, and conversion rates. Videos drastically increase your brand’s reach to your target audience.
YouTube is the second largest search engine, behind Google. However, YouTube is owned by Google and that means a video that is tagged properly can work wonders for your SEO.
Now that it is established that video is an unstoppable force, here are the various types of videos that can be used by your brand:
1.1 Explainer Videos
Explainer videos are a great way to show and tell what your organization or product does and how it can be the right fit in their life.
According to a recent study, an explainer video is likely to increase the chances of people buying a product by 57 percent that they had under consideration
1.2 Animated Videos
Animated videos for businesses are a great way to share their story with audiences and gather the clients' attention while breaking down complex concepts to make them easily comprehensible.
1.3 Digital Films
Digital films allow you to accomplish business goals and produce a diverse range of videos for your omnichannel marketing needs.
1.4 Typography videos
This animation technique enables businesses to pair text with motion in order to convey ideas that evoke emotions in viewers and increase viewer retention rates.
1.4 Motion Graphic videos
Motion Graphics videos are cost-effective and capable of driving increased traffic to your brand and are capable of adding new life to your brand and explaining your product, process, or concepts with ease.
1.5 Corporate Video
Corporate videos are a great tool for putting out the value proposition of your product or services on offer to your customers and why your company should be considered over your competition.
2. Video as a weapon for marketing
Given the increase in demand for videos, it’s hardly a surprise that more and more businesses are starting to include video content as part of their digital marketing strategy. After all, marketing professionals must not miss out on the opportunities that video content can provide for them.
The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool.
Marketing professionals trust in the potential of video content to be able to grow their business. The majority of them (78 percent) say videos have directly helped to increase sales, while 86 percent also say that videos increased traffic to their website.
Consumer ship of Videos at an all-time high
How do develop an effective video marketing strategy?
After you have created a strategy and developed your message, you should select a video production company to bring your vision to reality. Sure, anyone can help you make a short video. However, quality is all that matters.
A well-planned, written, and made video will help your brand rise to the top and create a special attachment for your brand among your audience.
Filmbaker is a Bengaluru-based video production company that helps brands use the power of videos to stand out in the cluttered world of social media and create a memorable experience for their customers. Contact us to learn how we can supercharge your business.
Read another article: Why Is Video the Soul Of Ecommerce in 2022
Why Video Production is Vital for Business in 2022?
Like it? Share it!
About the Authorfilmbaker
Joined: January 2nd, 2020
Articles Posted: 6
More by this author