Optimize Your Old Content To Improve Your Website Rank

Posted by rak rathor on August 27th, 2022

Content is at the heart of any successful SEO strategy; without providing value through articles, blog posts, and infographics, your website has little to no chance of being discovered by search engines.

While it is critical to create new content regularly, it is not the only way to increase website value through content marketing.

If you have been blogging for a while, chances are you have a lot of content that is either no longer valid or relevant or has not performed well in the past.

Instead of letting it sit in your archives unread, you could try refreshing old content. Bringing it back to life improves your website traffic and performance and helps your SEO efforts.

But how can you improve your older blog posts to help with SEO? So, here are a few options for you to consider.

Improve The Quality

The first and most obvious step is to make your content more relevant and informative for your readers. If it didn't perform well, adding new information, expanding on current topics, or going more in-depth can help revitalize and improve the blog post's success. 

Use More Secondary Keywords

Google now uses a sophisticated algorithm to determine the relevance of an article, and secondary keywords are an essential part of the process. If you want your content to be noticeable, you need to include relevant keywords. Fortunately, if you ensure that your content is of high quality and provides value, your content will be keyword-rich without adding keywords manually.

Enhance Your Content by Utilizing Images and Media

If you haven't updated your blog posts in a while, there is a chance they lack the visual elements needed to make the content more digestible and engaging. If that's the case, you need to include plenty of images, videos, and other relevant media to help enhance and appeal to the content. Google, Bing, and Other search engines value visually rich content, so it could be the push your articles need to move up the rankings.

Add External Links To Increase Your Content Value

External links are another great way to improve your content and make it more valuable in Google's eyes by linking to authoritative websites that help illustrate your point and provide more information. You can show search engines that your content is informative and valuable to the reader.

Add Internal Links in Your Previous Posts

While Internal links do not have the same SEO value as external links, these are still important and play a role in your rankings. Furthermore, internal links allow you to increase traffic to your other posts while keeping your visitors reading your content. You can even help other posts improve rankings by including relevant anchor text in your links.

Final Words

Although these content upgrade methods appear simple, they can make a significant difference and don't require much effort instead of creating new content from scratch. You can re-optimize your old posts and significantly boost your SEO efforts.