Top 5 Unique Tips for Creative Product Photography

Posted by John Carter on August 28th, 2022

As a photographer, it's important to know the basics of good product photography. This includes using a tripod, setting your camera to the widest aperture, using a white background, and creating an out-of-focus background. However, what do you do when you want to take really unique product photographs? These are usually pictures that you wouldn't see in a regular catalog. They might be featured on a full page in a catalog or in an ad for a top brand. In order to take these types of photographs, you need to be creative and think outside the box. You might want to try using different angles or lighting effects. Whatever you do, make sure your pictures are eye-catching and different from the rest.

If you're feeling adventurous and want to try something new with your product photography, here are 5 tips to make your photos stand out from the rest.

1. Hang Products

Your product deserves the best possible chance of being seen, so why not try something different and hang it in a creative way? upside down, sideways, or in an unusual location. You could even suspend it from wires or ropes that remain a part of the photo. Be creative and have fun with it! And don't forget to take plenty of photos, making sure the lighting is perfect.

2. Shoot from Strange Angles

Most of the time, photographers will place the camera at eye level with the product to get an undistorted shot. But sometimes, you can get away with shooting from a different angle, especially if you're going for a distorted look or if the product itself is difficult to distort. You could even try hanging the product normally and shooting from underneath or above.

3. Try Some Macro Shots

When it comes to macro shots, it's important to remember that they'll likely need to be used in addition to regular product photos. That being said, they can still play a big role in more creative projects, like a featured page in a catalog or an attention-grabbing poster ad. The key is to make sure that the lighting is amazing so that even the smallest details are visible.

4. Show the Product in Weird Use

Before you start your product shoot, it's important to have a plan. First, grab the product and a piece of paper. Write down every use you can think of for the product. Once you've brainstormed all of the possibilities, review your list and circle the ideas with great potential for a unique product shoot. To make your shoot truly unique, you may need to do some digital editing/illustration or costume/set design. Plan out your idea fully before starting the shoot to avoid any issues.

5. Use Photo Manipulation

This technique ties in perfectly with the fourth tip. If you're not confident in your abilities to edit photos, you might have to outsource the task to a Graphic Design Artist. But this could also be a perfect chance to learn new software like Photoshop or Illustrator to create one-of-a-kind product images.