How Much Revenue France Digital Marketing Software Market Will Generate Globally Till 2030?

Posted by Mrudula Karmarkar on August 29th, 2022

The France digital marketing software market[MV1] size is expected to reach USD 6.27 billion by 2030, registering a CAGR of 20.0% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. The market in the country has been expanding in lockstep with technological advancements and the changing needs of incumbents in many end-use industries and industry verticals, particularly small and medium businesses. Increased digitization and marketing automation are increasingly necessitating digital marketing software as technology continues to grow at a rapid pace.

As AI and data-driven marketing become more common, the focus will shift to developing new and inventive tools such as digital marketing software and others to improve interactions between businesses and customers. Personalization in any form in digital solutions, such as communications that answer customers' concerns and assist them in making a purchase decision, is projected to drive market growth. Clients value efficiency, convenience, competent and courteous service, and simple payment alternatives the most in their experiences. New components, such as more up-to-date technology, personalization, brand image, and innovative technology, are also gaining traction.

Several vendors partner with end-users and help them strengthen their digital marketing activities, and invest in new products and strategies to enhance product offerings. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) and Adobe Commerce is a multi-year initiative. It is expected to benefit Adobe merchants as they can use FedEx's Digital and Physical Network to support e-commerce growth.

Moreover, in June 2021, Morgan Stanley and Microsoft Corporation collaborated to accelerate their digital transformations and shape the future of financial services innovation. Through this partnership, the companies aim to co-design and develop new applications in Microsoft Cloud for Financial Services. The partnership will enable industry innovation by combining Morgan Stanley's financial services engineering expertise with Microsoft's cloud and sector-specific experience.

As a result of the expanding trend of remote working and interactive strategies, marketers' focus has shifted to social media, search engines, and media websites. They're capitalizing on the growing popularity of streaming services like Amazon Prime, Netflix, and Hulu. In 2020, the number of active Netflix users in France rose to approximately 6 million. Digital marketing has the distinct advantage of being trackable. France Digital Marketing Software gives marketers a comprehensive image of their Return on Investment (ROI), spending, and activities that provide the most qualified leads for the least amount of money.

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The market growth is driven by the rising demand for mobile devices, smartphones, and other latest devices, due to a mix of influences from the development of new technologies, new smartphones, and more competition with social apps. Advertisers rapidly turn to mobile advertising as smartphone usage rises and high-speed mobile networks spread. Digital marketing has been established as the most efficient form of mass communication. Digital marketing has evolved as a thriving sector in France.

France Digital Marketing Software Market Report Highlights

  • The adoption of social media software is anticipated to gain traction over the forecast period. The rapidly evolving media & entertainment sector, as well as growing business demand for smartphones and entertainment applications, are expected to drive the market growth
  • The managed services segment will register the highest CAGR from 2022 to 2030. France is one of the fastest-growing hubs for managed hosting and colocation. In addition, server virtualization is gaining traction, with managed to host clients opting for managed virtualized servers rather than physical hardware servers in the managed hosting model
  • The cloud segment is expected to register significant growth over the forecast period. It assists businesses in reducing costs and establishing a command center to track, organize, and coordinate many aspects of their digital marketing campaign
  • The SMEs segment is anticipated to register the highest CAGR from 2022 to 2030. To stay competitive, most French SMEs are implementing digital marketing tools as part of their digitization efforts, which will have a significant impact on their future commercial activities. However, there are numerous barriers to digitization, such as concerns about cybersecurity, slow Internet connections, and a lack of digital skills
  • The media & entertainment segment is anticipated to register the highest CAGR from 2022 to 2030. The country is considered one of the key countries in the entertainment industry for films and series and has been experiencing significant growth. Moreover, the adoption of Augmented Reality (AR) and Virtual Reality (VR) in the entertainment and media sector is expected to increase demand for various software, including digital marketing

As marketers rely on data to make business choices, businesses are experimenting with new technologies to boost transparency and trust. In many end-use sectors and industry verticals, the market has developed through time in response to incumbents' technological improvements and changing needs, according to research conducted by Adobe, Inc., improvement of digital customer experience is the top priority for around 28% of firms in France. Several businesses are forming strategic partnerships with end-users to help them better their digital marketing efforts. Furthermore, enterprises in France are investing in first-party data; thus, using digital marketing tools to improve client attention and facilitate better first-party data will be beneficial.

The COVID-19 pandemic, which caused a fundamental shift in how people use various apps, has had a favorable impact on the French market for Digital Marketing Software. The market's expansion is attributable to the fast-paced and rapidly changing technological environment of COVID-19 and businesses' dynamic efforts to keep their systems up-to-date on the latest technology to stay ahead of market competitors.

Some prominent players in the France digital marketing software market include:

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • SAP SE
  • Sendinblue

 [MV1]

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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