Challenges That Mobile App Startups Face After App Launch

Posted by James Smith on August 29th, 2022

Mobile app industry is not new to businesses making an entrance on a semi-hourly basis, trying to gauge whether they fit in or not and all the way hoping to get a share of all the good things that the stores have to offer – Global Reach and Sky-High Revenue Chart.

But, mobile app industry is also not new to seeing new businesses come in trying their luck in the domain and leaving because of failed success.

For an app entrepreneur, there can be nothing worse than the time where after investing a very good amount of time and money all they get left with is an app that sees either low or very short lived success. And the sad truth is that it is a very common occurrence.

A huge challenge for any app based start-up entrepreneur is to search for the consistent and calm focus among the various highs and lows and finding the things to avoid after app launch. One minute they experience a great euphoria as they witness hundreds of installs instantly for they have employed all the factors that make apps successful,  and the next second they feel despair that those were the only installs. In this situation you only need to do is contact a app development company in india.

Developing a startup takes time. But ensuring that your startup isn’t the one that meets the same fate is something that you cannot leave on time. And knowing what problems faced by startups can definitely give you a head start, especially in devising post app launch strategies.

Let us give you the kick and beware you of all the challenges that your app entrepreneur can face after your app hits the market.

Challenges That Help Devise Post App Launch Strategies

1. Establishing Yourself in a Crowded Market

No matter how truly amazing your startup business idea is, there is a very minimal chance that they app idea you have is truly the one that the world has not seen or at least the mobile app market has not seen. In fact, chances are that if your startup business idea is actually the one that has never been seen before, it will be only a matter of time before the market gets crowded with it.

And for a startup working on a situation of low resources – manpower and funds – it can be one of those things to avoid after app launch an app that can keep you from establishing yourself in a crowded market place and not get lost in the crowd. The scariest part of it all is that the chance of you getting lost in the crowd are still prevalent even if follow the unwritten app ideation manifesto that the app should be developed only after understanding the users’ needs, the exact buyer persona, etc.

2. Getting a Team Together

Most often than not the team that you got associated with to develop your mobile app gets left behind once the project is complete and launched. So, once it all ends, the team that you have left is the one that you have to create.

Now, theoretically, it sounds much easier than done. In words, you have to employ the “right” people with the necessary experience to take your mobile app forward till the end of time. But, when you enter the practical grounds in a reality where what you have to offer to those “right” people is next to nothing, it all seems to fall apart. After all, if it was this easy, it would not have been one of the most thought of post app launch strategies.

Getting a team together – the most thought upon after mobile app launch strategy – that is in sync with your mobile app ideas and your vision of the business when in return all you have to offer to them is hardly anything bigger than a tag of experience is something that takes a toll on the longevity of any startup.

3. Scalability

One of the biggest mistakes that app entrepreneurs make is confusing scalability with growth. They believe that scalability, like growth is expanding the business, witnessing a time when the revenue inflows are on an all time high, etc.

When, in reality, there is a very thin but prominent line of difference between scalability and growth. While, in case of growth, you know you have to incur expenses in order to reach the next level, scalability, in its idea itself, means that you will have to work on growing your business while the expenses are kept very low and constant.

Now going by the mere definition of scalability, something that we must go through for it is one of the most important to be followed eventually tips after new app launch, there are some  other issues that get stringed along. Issues like the timing of scalability and the scope of it. If you scale your business too soon or too late, you will face failure and if you scale at the right time in the wrong domain, you will face failure.

4. Marketing

The task revolving around finding an answer to how to market a startup app is not even half as glorious and a piece of cake as the many listicles on the various marketing platforms tell you.

There are A NUMBER of things you have to decide between – the right platform vs the cost effective platform – less expense vs wider reach – and the list of confusions and struggles goes on.

The answer to how to market an app successfully itself has been the cause of demise of a number of brilliant app ideas such as your in the market and it is not going to stop. In fact, the more the platforms coming up to expose your brand to the world, the greater are becoming your chances to get sidelined.

Spending to your company’s intent to create a presence in the market and not getting any results at the back of it can be very scary and the truth is, this scariness is what is keeping entrepreneurs awake every night.

5. Funding

No matter what fund scheme you have backing your mobile app project till now, chances are that once the other side of real expenses kicks in, the money would run out. In fact, half of your money would run out when looking for best app marketing strategies only. That and the fact that in the mobile industry, the new trend that we see shaping up is one where the applications that get funded are the ones that are most talked about and thus used, are together making it an utmost necessity to find investors and quick.

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