4 Best Techniques to Grow Your eCommerce Store

Posted by John Carter on September 2nd, 2022

If you've managed to set up an awesome eCommerce store, congratulations! Now it's time to focus on growing your sales.

But growing your eCommerce store is a whole different challenge. You might find a lot of advice on how to grow your eCommerce sales, but more often than not, such advice is generic and outdated.

That's why we're going to focus on some of the most effective strategies for growing your eCommerce store. By following these tips, you can help your store reach new heights.

After you've evaluated your options, it's time to choose the strategy or strategies that you think will work best for you. This will give you a competitive advantage over your rivals. So, without further ado, let's get started.

1 - Improve your customer service

Customers should always be the top priority for any business. If the customers are not happy, the business will not grow. Excellent customer service is essential to maintaining a good user experience. You need to make sure your customers can easily reach out to you with any questions or concerns they may have.

It's important to make sure you're easily contactable so that customers know they can always reach you when they need to. We live in a world where everyone wants quick results, so make sure you give customers what they desire. If having a 24/7 team is a big ask, you can take the help of chatbots to do the heavy lifting for you. As per a report by Juniper Research, eCommerce transactions via chatbots are projected to reach 2 billion by 2023. This makes investing in chatbots a wise move for any eCommerce business looking to streamline its customer service.

2 - Have a solid email marketing strategy

In 2022, email marketing will be more important than ever before. Having an email list gives you a direct line of communication with your customers, without having to rely on any social platform.

Email marketing is a powerful tool that can help you boost sales and stay in touch with your customers. The global market for email marketing is projected to reach .9 billion by 2027. If you don't have a place on your website for customers to sign up and receive updates, you're missing out on a huge part of eCommerce.

3 - Optimize your website for mobile

We are living in an age where people are using their mobile devices more and more to shop online - this is what we call mobile eCommerce or mCommerce. It’s a natural evolution of eCommerce that gives people more flexibility and freedom to shop how they want when they want. According to Statista, in the United States alone, retail mCommerce sales are forecasted to reach 0 billion by 2025. So if you haven’t already started catering to this growing market, now is the time!

Make sure your online store is optimized for mCommerce if you want to get a piece of the huge pie. This means your web pages should be mobile-friendly, considering all aspects of usability for a mobile device. You should also integrate payments to make the checkout process smoother.

4 - Make sure your product images are top-notch

Product Photography is the key when it comes to eCommerce because without customers being able to touch or feel the product, pictures are all they have to go off of. In fact, for more than 90% of online buyers, product photographs are the Number One deciding factor in whether or not they will make a purchase.

This is why it's so important to make sure your product images are high quality and showcase your products in the best light possible. After all, a picture is worth a thousand words - and in this case, maybe even a few thousand dollars.