Term Insurance Market 2028: What Will Be Changes In Investment Ratio With Opportunity Analysis?? |Grand View Research, I

Posted by Mrudula Karmarkar on September 8th, 2022

The global term insurance market size is expected to reach USD 1,353.1 billion by 2028, registering a CAGR of 6.9% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing middle-class population in developing economies like China, India, and Brazil is propelling the demand for term insurance.

Increasing inclusion of private firms in the global market leads to increasing privatization is expected to drive the growth of the market over the forecast period. For instance, the Indian Government passed the General Insurance Business (Nationalization) Amendment Bill, 2021 in August 2021. With this amendment bill, the state control over the general insurance companies is going to end. Also, marks the era of greater private participation in the insurance industry. Moreover, increasing competition and better price insurance products are likely to propel market growth.

Various governments taking initiatives and reforms in insurance policies have led to a significant impact on the market. Recently, the government of India has launched life and accident insurance schemes like PMJJBY and PMSBY under the insurance companies who are willing to offer the product on similar terms. This initiative encourages the young generation to invest in term insurance which has led to significant growth of the market.

The term insurance providers are adopting cutting-edge advanced technology to automate the insurance process and reduce the operating cost and improve efficiency. This technology includes machine learning for automation of the risky and complex processes, and artificial intelligence such as blockchain, robotic process automation, and robot advisors for automation of the insurance.

The individual-level segment contributed to the highest share of over 75% of the global market revenue in 2021. Rising investment in the insurance sector by various companies is propelling the growth of individual-level term life insurance. Moreover, the sum assured and premiums that are payable remained constant throughout the policy, this may attract the individuals to purchase the plan and this is projected to continue to grow in the market in the upcoming years.

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The market growth is mainly driven by the increasing middle-class population, the advent of new digital sales channels, and the availability of a range of bespoke term insurance covers. Term life insurance is an insurance plan that offers insurance for a specific period of time. The increasing prevalence of various chronic diseases and viral infections is boosting the market growth. North America dominated with a revenue share of around 40% in 2021. Term insurance providing companies offers tailored insurance for their healthier customers. The insurance companies are providing lower premium rates that reward the client’s healthy lifestyle. This has projected the growth of the market in the North American region.

Term Insurance Market Report Highlights

  • Asia Pacific is expected to register the fastest growth of 7.5% CAGR from 2022 to 2028 owing to the rising middle-class population in developing countries including India.
  • Individual-level term life insurance segment contributed to the highest share of over 75% in the global revenue in 2021 due to rising investment in the insurance sector by various companies
  • Tied agents and branches distribution channel held the largest share in 2021, contributing around 55% of the total revenue due to the development of the new digital sales channel across the globe.

Changing lifestyle choices and evolving demographics globally are the other major factors that have a strong impact on the market. Various insurance companies are expected to maintain strong customer relationships by finding important propositions. At present, the players in the market are focusing on creating strategic plans to attract a large customer base. Hence, the market is estimated to show growth during the assessment period. 

Growing investments by prominent players in the market are estimated to drive the term insurance market. Technological advancement in financial sectors is also driving industry growth. Owing to this reason, various players in the market are focusing on improving the efficacy of their digital channels. While rising aging population with low birth rates in various regions could hinder the market growth.

Due to the COVID-19 pandemic, the market demand increased. With the ongoing lockdown and media reports filled with tragic stories of loss of life, the people are becoming aware that long life cannot be taken for granted. The pandemic also has led to a shift in distribution channels by increasing the integration of digital tools in the global market.

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The market growth is also driven by the developments in the distribution capabilities of the various insurance schemes. The insurance companies are developing channels that enable the distribution of products and services to the target consumer by the insurer in the most cost-efficient, secure, and linear format. The e-commerce boom has made it easy for consumers and insurers to buy and sell insurance plans and reach wider consumers. Over the forecast period, the online channel is expected to serve better opportunities.

Market growth is also expected to accelerate with the private sector participation in the insurance industry. The increasing participation of private firms will lead to a competitive market and the introduction of innovative products with better pricing of insurance products. Moreover, increasing substantial improvements in the operational efficiencies and optimization of the services are likely to propel market growth. This is likely to increase consumer interest and insurance plan purchasing rate, driving the global market growth over the forecast period.

The companies main focus is on innovating new types to meet the increasing demand for term insurance. However, implementing sustainability has its unique challenges and limitations. Multiple companies are targeting on the expansion and launches of recent developments in the market. Some of the key companies operating in the global term insurance market are as follows:

  • MetLife
  • Aegon Life Insurance Company
  • Prudential Financial
  • Northwestern Mutual
  • State Farm
  • MassMutual Life Insurance Company
  • AIG
  • Lincoln National
  • John Hancock USA
  • China Life Insurance Company Limited
  • Bajaj Allianz Life Insurance  

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Mrudula Karmarkar

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Mrudula Karmarkar
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