Major Benefits of Online Display AdsPosted by Interics Digital on September 8th, 2022 Advertising online has been the de-facto avenue for businesses to reach a broader audience for several years now. The digital advertising arena has become so vast that research predicts the total digital advertising spend across the world will surpass 0 billion by 2022. It turns out that not all ad formats are created equal - some forms of advertising have been dominant in the digital landscape for quite some time. The most popular ad format by far for many digital marketers and online marketing agencies is display advertising. The visual nature of these ads has proven significantly effective in the digital realm. So, what are display ads and why are they so effective? What are Display Ads in Digital Marketing? Display advertising by a performance based marketing agency incorporates the use of text-based or visual ads on websites and social media networks to influence people to take action or just to increase brand awareness. The rates for such ads are calculated based on the CPC (Cost Per Click) or CPM (Cost per Mil) models.Here you arecharged a particular amount when someone clicks on the ad, or per thousand impressions of the ads to users. Even though display ads are generally used as part of programmatic advertising, many brands also use them for their retargeting campaigns. This implies that they make use of display advertising avenues to target specific users who had previously left their websites without making a purchase. This approach tries to entice the prospects to return and reconsider. Despite its various applications, display advertising is eminently apt for targeting potential customers who are still in the awareness stage of the marketing process. The primary reason for this is that the prospects seeing display ads aren’t on the lookout for specific products or services. If that were the case, they would be using a search engine. When people come across a display ad, their intent is not transactional, but informational. This is why only a handful of display ad impressions end up converting. Types of Display Ads
The most prevalent types of display ads are:
Benefits of Digital Display Advertising
The importance of display advertising cannot be overstated! Display advertising provides exceptional benefits to businesses, and is an economical and effective way to promote your brand. Some major benefits of display advertising are:
How can Interics IN-DIGITAL help?
Interics IN-DIGITAL is a division of Interics Designs - a highly reputed digital marketing company in India - that can strategise,plan, design and execute your display advertising campaigns. We utilise the power of the latest technologies to broaden your audience, generate qualified leads, and optimise your marketing efforts.
Why go with Interics IN-DIGITAL?
Through a tailor-made amalgamation of Content Strategy, Social Media Strategy, Digital Advertising, Website Designand more, Interics IN-DIGITAL offers solutions for successful Brand Reputation Management, captivating Digital Brand Experienceand substantial brand impact. Like it? Share it!More by this author |