Overview: Informatica Cloud Customer 360 | CC360 Introduction

Posted by michaelborges on September 12th, 2022

The customer experience domain is highly competitive. Having a good customer experience builds you a loyal customer base and vice-versa. Every brand that aims to stand out from its competitors keeps its customer experience as the utmost priority. They intend to grasp a meaningful understanding of the customer data to provide them with the best user experience. 

You will need a complete 360 degrees view of your customers and their changing needs in order to present them with the best user experience and engagement. 

To build a strong customer relationship, you need to understand who your customer is, what products do they own, who is in their circle of influence, what the next best step should be, and so on.

The biggest challenge organizations face during the process is sorting and managing inaccurate, inconsistent, duplicated, and fragmented customer data. Even with enterprise resource planning (ERP), sales force automation (SFA), and customer relationship management (CRM) programs, data quality can deteriorate quickly and become questionable. Since the customer information is managed across multiple departments, business lines, geographic regions, and isolated systems, it is extremely difficult to achieve a single integrated 360 degrees customer view. 

Organizations of all sizes are developing an actionable 360-degree view of client data so marketing, sales, service, and other customer-facing departments can:

• Achieve better customer engagement by delivering relevant, personalized, and targeted communications.
• Get better insights into customers and opportunities to speed up merger and acquisition benefits. 
• Gain customer trust by prioritizing and complying with customers' privacy concerns
• Achieve regulatory compliance with internal data protection policies and requirements

Have a better understanding of customers' relationships and networks of people, places, and things The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

READ MORE AT : https://www.partnerbo.co/overview-informatica-cloud-customer-360