Trademark Applications

Posted by Mayank Pal on September 16th, 2022

Trademark, basically, is a phrase, word or symbol owned by a person or a company to represent the goods or services that are offered by him. Though There are many kinds of trademark such as word mark, collective mark, sound mark, they all are used for the same purpose i.e., to help consumers to identify the goods and services of a particular person or organization.

Mainly there are eight types of trademarks-

1. Word trademark – Word marks are words, letters or numbers which represent particular type of goods or services offered by the organization. These marks only include letters and numbers and does not contain any shape or design or colour. Examples of wordmark are Pepsi, KFC, Microsoft etc.
2. Colour Mark – these basically include colours or combination of colours that are used to represent certain goods or services offered by an organization. Organizations register colour marks when a certain type of colour gets associated with their goods or services. For eg Cadbury chocolates usually comes in a purple-coloured packaging.
3. Device mark – These marks are the most commonly used marks. These marks include a logo or figure along with a word.
4. Three Dimension marks – The three-dimensional marks are marks which contain logos and figures in 3-D look.
5. Shape of goods mark – Shape of goods mark are used in cases where the goods offered by the organization has a distinctive shape. these marks are used to protect these distinctive shapes of a product. An example of shape mark is the bottle of the Coca-Cola.
6. Sound mark – Sound marks are sounds which are used to represent certain types of goods and services. These are usually used in commercials. Example of a sound mark is tune of IPL.
7. Collective marks – Collective marks are marks which are.........click here to read full article