Sex Toys Market Development Status, Opportunities, Future Plans 2028.

Posted by niket gore on September 20th, 2022

These drivers are expected to impact the sex toys market size significantly. However, the use of harmful chemicals in sex toys is expected to hamper the growth of the sex toys market. The sex toys market report also studies the ongoing opportunities and sex toys market trends that can significantly impact the growth potential of the market.

Sex toys are specially designed for sexual stimulation and help improve sexual performance, extend foreplay, and satisfy a partner who needs more time to climax. Some users utilize sex toys to have orgasms, fantasize, relax, fall asleep, and simply feel connected with their own bodies. The perception of people regarding the use of sex toys is changing around the world. For instance, according to a survey conducted by Lovehoney in 2020, two-thirds of the population in the US has normalized the utilization of sex toys. Also, according to the survey population, sexual wellness is equally important along with physical and mental health. Products considered as sex toys for this study are vibrators, lubricants, dildos, anal sex toys, penis rings, rubber vaginas, props for erotic play, and BDSM related-products. The most commonly purchased sex toy are vibrators. Vibrators are one of the first commercial sex toys of the modern era. Increased spending capacities and improved living standards in developing economies are the factors expected to drive the sex toys market growth. Also, acceptance of various gender and sexual identities and growing interest among women toward experimenting with sexual wellness products without hesitation promotes the adoption of such products. The market report aims to develop an understanding of the sex toys market scope and trends that are expected to drive the market.

The primary materials used for the sex toys market are metal, silicone, plastic, glass, and others. The silicone segment is expected to hold the major share of the sex toys market size, which is expected to see robust growth during the forecast period. The growth of the segment is attributed to the abundant use of silicone due to the material’s texture which is considerably smooth when compared with other materials.

The change in perception of sex toys among customers has encouraged the market players to develop advanced pleasure-giving products. Moreover, the change in perception is leading to the massive adoption of sex toys, especially among women. For instance, according to a 2016 research paper published by a group of researchers at the University of Kassel in Germany, an estimated two-thirds women population in the US preferred using sex toys for partnered sexual activities and masturbation. Further, the surging number of adult shops in the US, Europe, and other regions represents a shift in attitude toward sexual products, which shows a positive drive in the sex toys market growth.

Sex Toys Market: Competition Landscape and Key Developments

Crave; Lovehoney Group Ltd.; BMS Factory; Tenga Co., Ltd.; Fun Factory GmbH; WOW Tech International GmbH; LELO; Lifestyles Healthcare PTE LTD; and Unbound are among the key companies operating in the sex toys market. These companies are focusing on partnerships, product launches, collaborations, and other business strategies to sustain their position in the market. Companies are also looking to expand on other business models or distribution channels to further drive the company growth which is leading to the growth of the sex toys market.

Some of the recent developments in the sex toys market include:

In September 2020, Lovehoney acquired a Swiss sex toy retailer, Amorana. The company featured sex toys and lingerie, combined with educational information. The business also had a local Swiss warehouse and support operation.

In February 2021, Tenga Co. Ltd. introduced the NEW TENGA Advisor to help decide on a range of TENGA CUP Series.