Health and Wellness Food Market Growth Drivers, Business Strategies and Future Prospects 2029

Posted by aartimurkute on September 22nd, 2022

In the recent past, the consumption and availability of unhealthy junk food have proliferated by leaps and bounds. With time, it has led to a serious decline in public health, especially in urban settings with diseases such as diabetes and other cardiovascular disorders becoming commonplace. Effectively, the stakeholders have started to take cognizance of this alarming trend. With a mass shift in consumer perception, the consumption of healthy food products such as probiotic and probiotic foods, collagen supplements, organic foods, and functional foods has increased. In addition, the trend of adopting a plant-based and dairy-free lifestyle has grown significantly. With several consumers chasing better health, nutrition, fitness, mental health, and appearance, the global health and wellness food market is expected to exhibit fast growth in the study period.

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Government Initiatives to Promote Healthy Food Habits to Sustain Global Health and Wellness Food Market Expansion

Rampant diabetes and other cardiovascular health conditions have become a public health issue in the past few years. Several governments across the globe have taken serious cognizance of such developments. They are now actively promoting healthy lifestyles by forwarding favourable government norms and imposing restrictions on junk food to support the cause. Against this backdrop, the global health and wellness food market across the globe is projected to showcase paced growth in the forecast period. The supply chain of such healthy foods has improved greatly in the past few years with the rise in supermarkets and hypermarkets. This is making it easier and more sustainable for consumers to inculcate healthy food products into their daily routines.

Unhealthy Lifestyles Forcing Consumers to Course-Correct en masse

The modern lifestyle is brimmed with unhealthy food habits. With growing urbanisation and a flourishing industrial sector, individuals are increasingly ignoring their health, diet, and physical fitness. Moreover, many depend on fast food on day-to-day basis which is nutritionally inadequate and contains harmful amounts of calories and fats. Such factors have cumulatively affected the health of the general public and increased the prevalence of cardiovascular diseases and diabetes. This is pushing several individuals to adopt healthier lifestyles to curtail the risks of critical health conditions such as heart attacks and stroke. This trend is boding well for the overall health and wellness food market.

Growing Awareness About Health Foods to Assist Asia Pacific’s Dominance in Health and Wellness Food Market

Growing consumer propensity towards adopting healthier lifestyles in Asia Pacific is creating headways for the health and wellness food market in the region. Emerging economies such as China and India have a large and active consumer pool, which is set to propel the region to a global leadership position. The availability of healthy foods has also improved dramatically with the rise in supermarkets in the region. A growing geriatric population in the region is further contributing to the market growth as this section requires better care and diet. Flourishing agricultural activities in the region are predicted to create lucrative growth prospects in the Asia Pacific.

Prominent Market Players

Some of the most competitive players participating in the global health and wellness food market include Nestle SA, DANONE SA, PepsiCo Inc., Archer Daniels Midland Co., Dean Foods and General Mills.

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