Some Basics About Digital Marketing

Posted by Jason Norman on September 28th, 2022

With the huge increase in internet users worldwide and those numbers going up each year, it makes sense for more businesses to focus on digital marketing. People are on their smartphones, laptops, pcs, gaming consoles, tablets and such with more than 65% of the world’s population being online now. From google ads Brick to SEO and more here is a look at some of the basic areas of digital marketing.

Four basic areas of digital marketing

1. Content marketing
2. Websites
3. Google ads, Wall or where you are
4. SEO

Content marketing

Content plays a very important role in digital marketing. Content covers the information you have on your website, the content you have on your social media platforms, the content you have on your blogs and so on. When a customer heads to your website they want to know about the services and products. Blogs can keep people informed about relevant information linked to the products or services you offer. Content needs to be up-to-date, high quality, well written and represent you and your brand. Content might also be a means of including keywords and SEO. The best content is unique to your business.

Websites

Having an online presence should include investing in a well-designed website. People nowadays will do an internet search to learn about a business, they want to see a website, and they expect the website to be at a certain standard. Your website should have certain information and tools depending on the type of site it is. It should include SEO and links and details on services, the history of when you started, what your ethos as a business is and more. It should be easy to navigate and quick to load. That means while it should look great, there should not be too much style with little substance. Overbusy websites are slow to load and that drives people away. It is a good idea to have a site that loads on phones since so many people access the internet from them.

Google ads Brick

One of the best tools to promote brands, services, products and such is Google ads Wall and beyond. You can create campaigns online to promote your services and business and with Google being so big in terms of a popular search engine, it is definitely something a good digital marketing team should include in any advertising campaign.

SEO

SEO is search engine optimization an important process where all your online content, websites, blogs, articles, social media and so on are made more visible to the big search engines. Right now that includes Yahoo, Google, AOL, Bing, Ask.com and there are several more. Basically when someone does a search on anything connected to what you offer, you want your site to be displayed in their search results. When search engines do their search they then rank the sites in order of what they think is most relevant. Sites where SEO is done well are ones that rank higher.