The Physics of Future-ready B2B ContentPosted by Amit Pawar on September 28th, 2022 It’s entirely possible to get stunned by the term ‘physics’ used with content, but it will be a surprise to see how many of its core attributes relate to the content. Schrödinger's Cat Experiment A cat is put in a box and subjected to life-threatening situations and will be considered both dead and alive until the box is opened. This can be applied to content in terms of engagement. It is said to occur only when the content is seen by the target audience. Information Constructs Reality Scientists have proved that reality is built on information and in the digital space, content (knowledge) is the basis of reality. Therefore, the content acts as information and also creates data. This metadata helps design effective customer experience data models where it’s easy to know what consumers want, need, and do throughout their buying journey. The Many Worlds of Content Quantum mechanics has suggested the concept of a multiverse, and this analogy can be used for B2B content activation, which helps clients during the sales process. The engagement should be achieved diversely as the buyer lifecycle is never linear. The content must be produced with technology, skills, and processes that make it discoverable, relevant, adaptive, and actionable to facilitate the concept of the 'multiverse.' Such B2B content can then be actually future-ready. If businesses want to be future-ready then they must follow the below-given things:
If you’re looking for lead generation, demand generation, content marketing, and brand enhancement services then contact us. With our global-scale experience, we at OnDot Media can help to deliver the desired results. Also read: How Effective Content Marketing Strengthens B2B Marketing Strategies Like it? Share it! More by this author |