Gardening Equipment Market is Booming globally with Marginal Growth

Posted by Mrudula Karmarkar on October 3rd, 2022

The global gardening equipment market size is projected to reach USD 138.89 billion by 2030, registering a CAGR of 5.9%, according to a new report by Grand View Research, Inc. The COVID-19 pandemic took a severe toll on the global economy, driving down consumer demand and disrupting supply chains. The actions undertaken by several economies, such as quarantines, travel bans, curfews, transportation restrictions, and office and factory closures, among others, to arrest the spread of coronavirus, had an adverse impact on the gardening equipment market in H1/2020.

There were heavy losses in the lawnmower segment due to the temporary shutdown of construction activities, but battery-powered models were comparatively stable, with limited losses as this portable equipment was demanded from residential. The surging popularity of riding/tractor lawnmowers, and chainsaws, particularly the zero-turn models, would augment the product sales. Trending hybrid tools may further contribute to the equipment demand. The majority of electric cordless lawn and garden tools possess a low battery capacity and usually have a run-time duration of not more than an hour. Hybrid tools are equipped with an onboard charging system, which addresses this problem efficiently.

The growing demand for electric machines also characterized the performance of battery-powered blowers and chainsaws. The blowers show a significant reduction in sales, while the battery-powered models, boosted by the results from the third quarter year 2020 and the year 2021 and improved their performance compared to 2022. For instance, Husqvarna, the leader in garden watering systems, robotic lawnmowers, and garden tractors, and second in chainsaws and trimmers, stated that the first-quarter operating profit was USD 140.8 million as compared to a year-earlier 175.5 million.

The market growth can be ascribed to increased demand for ergonomic tools designed for lawns and gardens for the rising geriatric population. Also, a rise in disposable income coupled with lower housing rates in 2021 has increased the number of real-estate projects across the economies. Moreover, rising interest among millennials to transform the outdoor spaces into relaxing areas, such as lounges, entertainment, outdoor kitchen, etc. have been cited few of the emerging trends in the market.

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The gardening equipment market has experienced a slight slump in the first half of 2020 due to the COVID-19 pandemic. The sluggish growth of the market is attributed to the temporary closure of retail stores and lower consumer demand for lawn and garden tools. However, favorable climatic conditions, prolonged gardening season, and preference for online sales among the gardeners have offset the effect of the pandemic. Moreover, the stay-at-home guidelines to curb the spread of COVID-19 have led individuals to spend most of their time at home, which, in turn, has fueled the demand for gardening equipment in 2020.

Gardening Equipment Market Report Highlights

  • By product, the lawnmowers segment is expected to register a CAGR of 6.1% during the forecast period. The market growth is attributed to the surge in demand for electric lawn mowers that encourage consumers to adopt eco-friendly options and curb fuel emissions for landscaping activities
  • The cutting and pruning tools are anticipated to surpass USD 2.5 billion by 2030, attributed to the surge in demand for battery-operated pruning shears mainly evolved from the residential sector
  • By sales channel, the e-commerce segment is presumed to register the highest CAGR of 6.9% over the forecast period, attributed to the increasing adoption of digital media by OEMs that enable them to reduce costs and improve efficiency by automating labor-intensive and manual processes
  • The commercial/government segment will surpass USD 79 billion by 2030. It is attributed to an increase in the number of non-residential construction activities and rising Do-It-For-Me (DIFM) activities in Asia Pacific
  • Europe, led by Germany, will contribute to the regional demand over the next few years. An increase in construction activities and low housing rates is expected to be one of the factors favoring the market growth during the forecast period

The sudden increase in demand for battery-powered tools such as trimmers, edgers, augers, and chain saws in H1 /2021 failed to meet the production demand. In addition, OEMs worldwide are currently experiencing a shortage of semiconductors and high prices of lithium batteries. Furthermore, disruption in supply chain activities, rising raw material prices, and a surge in oil prices due to the Russian-Ukraine conflict are expected to slow down the demand for gas-powered gardening equipment. As a result, OEMs to increase their product prices in the next few quarters of 2022. However, these macro-economic factors are likely to be short-term and are expected to come down by H2 2023.

Gardening equipment is a fragmented market characterized by the prevalence of a few prominent international players such as Deere and Company; Husqvarna Group; The Toro Company, MTD Products, Inc (now Stanley Black and Decker, Inc), and several small-scale manufacturers. Some companies compete in various product categories, whereas some companies focus on a single product category, for instance, JCB Tools in the Electric Hand Tools, Power Tools, Accessories and Storage solutions, and ANDREAS STIHL AG & Co. KG in the chainsaws and other handheld power equipment, including trimmers and blowers respectively.

The COVID-19 pandemic, notably during H1/2020, took a severe toll on the supply chain, particularly by disrupting the supply of raw materials and manufacturing activities. This subsequently delayed deliveries of new products. On the other hand, in H2/2020, OEMs experienced significant demand from online sales channels that helped offset the COVID-19 impact to some extent.

List of Key Players in Gardening Equipment Market

  • Ariens Company
  • American Honda Motor Co. Inc.
  • Briggs Stratton
  • Deere & Company
  • Falcon Garden Tools
  • Fiskars
  • Husqvarna Group
  • Robert Bosch GmbH
  • Robomow Friendly House
  • The Toro Company

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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