How To Use TikTok Influencers to Promote Your App

Posted by Nova Smith on October 4th, 2022

We’ve covered the why. Now let’s get into the how. Due to its Vine-like format, TikTok is perfect for sharing short videos that can demonstrate the benefits of downloading your app. TikTok is a lot less saturated than Instagram, however there are still floods of brands moving to the platform in their drones. But with so many other brands competing for attention on TikTok, how can you make sure that your content is seen?

The best way to stand out is to work with TikTok influencers. Some brands just use TikTok ads, but you can get ahead by tapping into influencers on the platform. You can tap into their large active followings and they will help to convincingly promote your product in their videos.

Here are useful tips on some of the best ways to use Tik Tok influencers and In-Feed ads. We’ll also show you some examples of successful collaborations between app brands and TikTok influencers.

An ads hook a short, informative, and engaging message delivered right at the start of a brand’s advert. Effective ad hooks speak directly to your audiences’ needs and trigger an emotional reaction. Feel-good and surprising ad hooks generate the best response, according to one Semrsh Sudy. So avoid eliciting emotions such as anger, sadness, fear or embarrassment.

Trigger happiness and laughter in the first 3 seconds of ads

Compared to other platforms, TikTok is primarily a happy place. 58% viral video express happiness. That means viewers are coming to TikTok to be entertained, so your ad hook should match their mood.

Resonate with their needs

So how do you use a TikTok influencer to create an effective ad hook? There are many ways to create funny and interesting hooks, but one method is to address a need or a problem directly. For example, you could open with a line like “Do you wish you could control your spending habits?” and then the influencer can present the app that will solve their problem.

Suprise your target audience

Another method is the shock factor — the influencer can show themselves in a surprising or shocking situation in the first three seconds. This encourages viewers to keep watching so that they can see what the video is all about.