Find Out More About Women’s Night And Underwear Market Global Growth With Rising CAGR And Forecast Till 2028

Posted by Mrudula Karmarkar on October 6th, 2022

The global women’s night and underwear market size is estimated to reach USD 133.5 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 4.8% from 2022 to 2028. This growth can be attributed to the factors such as the availability of a variety of designs as per seasonal demand and requirements, rising need for protection from insects, and more comfort while sleeping, coupled with rising per capita income and purchasing power. Women’s night and underwear enable to protect the body from bacteria, regulate the temperature of the body, and absorb the sweat generated. Additionally, changing fashion trends across the globe are contributing to the growth of this market.

Due to COVID 19 pandemic, authorities announced restrictions on citizens and citizens preferred to stay at home as a precautionary measure, which became a global lockdown situation. Events such as global as well as regional sports events, exhibitions, and other public events were canceled due to the COVID-19. Due to pandemic restrictions, travel and picnic spots were closed. Manufacturers are unable to produce the night and underwear products even though there is demand for it, as they were unable to get raw materials, continue production, and supply products to the market. Due to the limited production and disturbed supply chains, the market experienced a shortfall during covid-19. Post COVID-19, the women’s night and underwear market will soon witness healthy growth in the upcoming years.

The cotton segment contributed to the 2nd largest revenue share of the global market of more than 30% in 2021 and is forecast to grow with a CAGR of 5.1% from 2022 to 2028. Cotton is breathable and absorbent and is mostly used in the textile industry to make the human body warm during cool weather and absorb sweat. Cotton is one of the most preferred apparel as compared to other synthetic and natural fibers as it does not have side effects on the skin.

Offline distribution channels contributed to a larger market share of more than 75% in 2021. Offline channels include exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end users. Additionally, these stores provide a choice of physical verification and trials and facility of products to the end users, thus contributing to the market revenue.

North America contributed the second largest market share of 28% in 2021. The U.S. is a well-developed and civilized country in the world and thus contributing to the market revenue. The rising financially independent women population, the impact of social media, and changing fashion trends are major factors expected to impact the market share in this region. Thus this region contributes most to the market revenue.

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This growth can be attributed to the factors such as the availability of a variety of designs as per seasonal demand and requirements, rising need for protection from insects, and more comfort while sleeping, coupled with rising per capita income and purchasing power. The rising number of working women with increasing disposable income, and increasing purchasing power are the factors driving the market. Additionally, changing fashion trends across the globe are contributing to the growth of this market for women’s night and underwear. Moreover, apparel manufacturers adopt automatic machines to increase production and at the same time reduce the cost associated with it, thereby supporting the industry demand. Owing to COVID 19 pandemic and lockdown situation, governments of various countries restricted or citizens prefer to stay at home as a precautionary measure which lead to the global lockdown situation. Various sports events, exhibitions, and other public events were canceled across the world. Citizens were at home due to pandemic restrictions. Though there is demand for night and underwear, industry participants are unable to get raw materials, continue to manufacture, and supply products to the market for women’s night and underwear.

Women’s Night And Underwear Market Report Highlights

  • North America contributed the second largest market share of 28% in 2021. The increasing financially independent women population, the impact of social media, and changing fashion trends are witnessing huge demand for apparel.
  • The cotton segment contributed to the 2nd largest revenue share in the global market, of more than 30% in 2021. The material is breathable and absorbent and is mostly used to make consumers’ bodies warm during cool weather and absorb sweat.
  • Offline distribution channel contributed to a larger market share of more than 75% in 2021. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end users.

Due to the limitations on production and disturbed supply chains, the market experienced a shortfall in revenue generation from the apparel industry. Considering this short slack in market revenue, it is expected that the sector will soon witness a healthy growth rate in the upcoming years post COVID-19 restrictions. The women’s night and underwear are used to protect the upper as well as a lower-body during the night and are made from various types of fabrics such as cotton, polyester, and cellulosic. Considering comfort and styles, night and underwear products are available in different sleeve lengths, necklines, colors, and designs. Women consumers are more aware of the clothing styles and follow the latest trends in the industry. Factors such as customer retention, clothing production drawbacks to the environment, and human rights problems related to workers working in the industry may hinder the growth rate of the women’s night and underwear market.

The market for women’s night and underwear is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, vendors are trying to innovate new preservative techniques to increase the durability of the product. Such initiatives are expected to boost the adoption rate of the products among consumers.

Some of the prominent players in the women’s night and underwear market include:

  • AGENT PROVOCATEUR LIMITED
  • Dior
  • H&M Hennes & Mauritz AB
  • Guccio Gucci S.p.A.
  • PRADA
  • Burberry Group Plc
  • Dolce & Gabbana S.r.l.
  • Calvin Klein
  • Gianni Versace S.r.l.
  • Louis Vuitton, Inc.

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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