Playout Solutions Market: Things to Know About Worldwide Industrial Growth 2019-2027

Posted by Prabha Mahajan on October 6th, 2022

According to the new research report published on titled “Playout Solutions Market - Global Analysis and Forecast to 2027”, the global playout solutions market is expected to reach US$ 1,719.2 Mn by 2027, registering a CAGR of 7.7% during the forecast period 2020-2027.

Playout solutions are implemented in broadcasting for the advanced transmission of TV channels or radio content. There are some structural changes in the media and broadcast industry that involve increasing customer behavior and technical advances. As a part of the television industry's evolution, broadcasters are opting innovative technologies to respond rapidly to commercial opportunities. Industries demand innovative technologies for higher quality display and flexible content management based on metadata. The broadcast engineers and the playout technology providers are focused on improving the high standards of quality by building complex playout hardware based infrastructure. The virtual playout software solution is used owing to the advantages such as automatic playout, more responsive playout system, and secured system with enterprise-grade encryption. The playout software solutions are versatile and flexible enough to display any type of file format.

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The playout solutions market operates in a highly fragmented and competitive marketplace. As leading companies in this market continue to broaden their addressable market, by expanding their current offerings and diversifying client base, all the prominent players face an increasing level of competition, both from start-ups as well as the leading established companies in the globe. Several companies in the value chain are acquiring other players in the market to maintain their position in the market and provide efficient services to its customers. Major companies of playout solutions providers are based in North America and mainly the US. However, the market is penetrating at a high growth rate in the APAC region.

The playout solution market is witnessing a lucrative growth owing to the increasing demand for personalized broadcast services across the world. Additionally, rising demand for cloud based playout solutions is also driving the market at the global level. But the complexity in its integration, and its understanding may hamper the growth of the market at the global level.

The key companies profiled in the playout solutions market include Amagi, Evertz, BroadStream Solutions, Harmonic Inc., Belden Incorporated (Grass Valley), Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, and Florical Systems. Several other players are also functioning in the market worldwide, contributing significant revenue shares year on year.

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Prabha Mahajan

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Prabha Mahajan
Joined: September 26th, 2022
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