Airline Ancillary Services Market Size, Trends, Growth Scenario and Analysis 2027

Posted by Prabha Mahajan on October 14th, 2022

Airline Ancillary Services Market is accounted to US$ 92.89 Bn in 2018 and is expected to grow at a CAGR of 18.5% during the forecast period 2019 – 2027, to account to US$ 412.86 Mn by 2027.

Airlines led the business world in their development of variable pricing of airfares, known as yield management, and in expanding to revenue management. The industry still continues to lead the business world, embracing the truism that all customers are different and have different needs. With airfares falling by almost 40% over the past two decades, majority airline ancillary services market participants cite competition as the greatest challenge being faced by their respective firms. In the airline, ancillary services market established Full-Services Carriers (FSCs) face robust challenges from Low-Cost Carriers (LCCs) offering low fares and options priced separately, and all carriers confront an array of choices related to how to create offers and communicate with customers.

A key trend which will predominantly impact the airline ancillary services market in a coming year is that the rollout of the in-flight Wi-Fi at pace is expected to push the in-flight ancillary opportunities in the airline ancillary services market. The ability to carry on with everyday life at 35,000 feet whether it’s about checking emails or streaming from Netflix. The rising implementation of in-flight Wi-Fi in the coming years is expected to become mainstream and this is further projected to open door to new opportunities for the airline ancillary services market. Carrier services providers like Lufthansa, Austrian Airlines and Eurowings are anticipated to soon provide their customers with “home-style” broadband, whereas other carrier services providers including Air France-KLM, SAS, Finnair, British Airways, Aer Lingus and Iberia are some of the companies who are soon expected to be equipped with the latest generation of connectivity equipment.

Since the global economic slowdown in the year 2008, the airline profitability was affected by myriad factors. The traditional premium traffic had fallen down by approximately 10%. However, as the economy stabilized over the decade count of people flying has also grown, where economy fight traffic acquired higher portion. As the air traffic continues to grow the airline companies are snugging over the cost and yet trying to maximize their revenue per customer. Ancillary revenues are critical to the airline business model, for instance in the developed markets like North America and Europe, airline companies including Ryanair, Spirit and Allegiance have recognized ancillary revenues contributing nearly 20% of total earnings. The trend was soon adopted by rapidly developing economies in Asia Pacific, where some carriers such as Air Asia encountered one fifth of their revenue coming from ancillary services. For the coming years as well, the trend is anticipated to significantly influence the airline carrier revenues, particularly in establishing economies. 

The market for airline ancillary service is also well embraced by the passengers who are willing to pay for these service that add value to their experience. Seat upgrades, pre-booking of seats, and baggage are some of the popular services. Apart from the aforementioned ancillary services, new emerging services that are expected to have substantial impact on the airline ancillary, such as In-flight entertainment (IFE). As digitally cultured customers, particularly business travelers, anticipate their carriers to facilitate in-flight connectivity options. It was also found the majority of the passengers on a short haul routes are raising the demand for web access while on-board, in order to access their digital devices. The rising demand for IFE is expected to enhance the ancillary revenues when coupled with retailing.

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The aviation industry seems to be ready to make a strong come back into the books of investors. However, as digital technologies continue to transform the industry and reshape consumer expectations, airlines are thriving to regularly reenter their core operating assumptions in order to stay relevant. These companies are expected to expertly navigate through uncertain political and economic conditions, while addressing safety and environmental concerns. Although previous few years have been good for the industry so far, airlines are projected to continue to deliver a delightful consumer experiences and exploring new revenue streams. In such case the airline ancillary services bag massive advantage over other revenue streams.

Airline ancillary services market by carrier type is segmented into full services carriers and low-cost carriers. LCCs (Low-Cost carriers) are anticipated to continue to eat into the airline ancillary services market share of Full-services Carriers. However, the value propositions offered by the LCC are increasingly converging. Several non-premium carrier services providers have had begun to provide optionally, pay-as-you-go upgraded services to their clients. This trend was particularly prominent in emerging markets where passengers were getting more sophisticated and raised their demand for a broader range of services on board. For instance, in China and Southeast Asia, LCCs have been adopting a hybrid model to attract customers willing to pay a bit more for better services. In response, some full services carriers such as American Airlines have tugged their models to offer no-frills packages, targeting value-conscious customer segments.

The overall airline ancillary services market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, the primary interview was conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultant such as valuation experts, research analysts, and key opinion leaders specializing in the airline ancillary services industry.

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Prabha Mahajan

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Prabha Mahajan
Joined: September 26th, 2022
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