The Best and Most Trustworthy Virtual Reality Company in Indonesia
Posted by MonsterAR on October 18th, 2022
Virtual Reality (VR) technology is becoming more needed by the public, especially for maximizing product and service by business owners. A lot of business owners start considering Virtual Reality Company to provide benefits for marketing activities related to boost sales and sales turnover.
Many believe VR companies are able to increase interests from consumers toward offered and sold products and services. In addition, VR can bridge marketing communication between brands and consumers. This will later drive competitive advantage for the brand itself.
VR and AR technologies are the only means for optimizing business opportunities arising from pleasant digital experiences in product knowledge.
Digital experiences emphasize on consumer-and-brand interactions through various digital communication channels as the meeting points between the two. Of course, this serves as an opportunity for companies to adapt VR and AR technologies to market their brands or products personally as compared to using mass communication media.
Big Business Potentials with Virtual Reality
Price Waterhouse Coopers (PWC) conducted a study on the projection of VR technology. PCW is the world’s largest professional service company that provides audit and attest services for tax (planning and compliance to tax regulation), consultancy, including performance stabilization, transaction and business merger as well as acquisition, and crisis management across various specialization fields, such as accounting consultancy and actuarial services.
VR and Augmented Reality (AR) technologies have potentials to drive global economy by £1.4 trillion. The potentials arise from experiences from new consumers, accelerated product development, work safety standard improvement, and others.
Furthermore, by 2030, the potentials may reach US.5 trillion from US.4 billion in 2019. The projections prove big potentials from VR and AR that will significantly contribute to the global economy as well as the national one.
From day to day, industry players are beginning to taste the benefits of VR technology. Business owners prove the technology facilitates more efficient, safer and more effective trainings. For example, mining industry. The sector owner utilizes VR technology-based training method for mining operational training. The method will reduce accidents at work and minimize risks thus highlight employees as the most valuable assets.
It's undeniable that VR technology use will lead to improving productivity and national Gross Domestic Product (GDP). The fact has been proven by countries, such as Japan and China, which saw added GDP 2% and 2.09%, respectively. Definitely, Indonesia can also follow their paths by using VR and AR technologies.
Below are the sectors that reap the benefits of VR and AR technologies:
Given the aforementioned opportunities, it is fair to say that organizations across sectors, including government administrations, should start adopting VR and AR technologies. One major factor lies in the high number of the millennial generation who is curious about digital experiences. Some literature even disclosed VR and AR technology uses will shape positive images for organizations as those which are adaptive with technology.
Synergizing VR Utilization with Marketing Communication
In the field of communication marketing, marketing activities of a company have to combine all communication channels, including using VR technology while delivering information to customers. This challenge implicates that not all targets will be able to receive communication as offered by an organization despite the use of latest technology. As such, a deeper research on target necessitates for marketing products via VR technology. A good marketing communication management must be able to answer diverse issues at the fields thereby will create effective and strong strategies that support company’s plannings.
Despite the SWOT analysis on the low public acceptance, VR technology has big potentials to support marketing programs in the future. It can provide joyful digital experiences while interacting with a product.
Moreover, VR and AR technologies are in line with Integrated Marketing Communication (IMC) because it doesn’t only improve product sales but also display competitive advantages from a product or a service from a company. This has led to companies targeting marketing communication strategies on some groups of the society who are familiar with latest technology.
Marketing Strategies to Face Industry 4.0
Virtual Reality company must optimize joyful digital experiences that arise when introducing a product of a service. This opportunity is only held by VR and AR technology companies. As the innovation coming out during the Industrial Revolution 4.0, VR and AR won’t replace jobs done by human beings in informing products or services. VR and AR will be viewed as supporting tools to help performances of marketing communication employees, particularly when informing products and integrating them to some communication channels.
However, some technical challenges persist that may hinder effective marketing communication processes. Based on the SWOT analysis, AR technology is viewed to own big potentials to support marketing communication in the future. At the moment, the technology isn’t yet fully accepted by the public given its difficulty in operation and its need to own supports from certain specifications of technology for the operation. Another problem lies on the limited number of competent resources in developing AR contents.
Of course, massive VR and AR acceptances are not impossible to attain thanks to the plenty number of digital companies that keep developing VR and AR technologies. The number of companies that invest in the technologies keep growing while the public is now more filled with technology-literate generation. That opens up big chances for VR and AR technologies for making their ways to the public deeper in the future.
Comprehensive strategic communication planning is of course needed before using VR and AR in communication activities within an organization or a company. The use of VR and AR will result in various challenges related to the available technology and budget.
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About the AuthorMonsterAR
Joined: June 10th, 2021
Articles Posted: 130
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