4 Major Web Design Mistakes and How to Avoid Them

Your business is taking off and you decided to have your website. Maybe you even found the best tips for DIY web design or decided to leave the job to experienced web designers. Either way, your website is a fundamental marketing tool, but if it’s poorly designed, it can be the opposite and push potential customers away.

We identified the most common web design mistakes to avoid so you can give your customers the best user experience and keep competition at bay.

1. Lack of mobile site experience

Nowadays, people are constantly connected and most of the users are on mobile devices, so you must consider offering your customers a mobile-friendly experience a priority. You are missing out on a lot of traffic if your website does not scale well to a smaller screen and it is not responsive, because more than half of your visitors are expecting a quality experience on their mobile devices, according to data.

2. Unclear brand messaging

This is probably one of the biggest mistakes to avoid when building your website. Brand messaging is the way you present yourself to your customers and it represents the identity of your business. So consider having great communication and strong branding set in place when designing your website. If you have a generic message and don’t stand out from the crowd, people won’t care: so focus on storytelling to attract and keep customers.

3. Content errors and weak SEO

Additional value to your website is added by great content- this is king when it comes to organic searches and high ranking. A weak SEO(Search Engine Optimization) can break the traffic to your website. Good content is what drives users automatically and makes your website rank high in search results.

4. Missing call to action

The larger goal of your website is to draw conversion, and if the conversion rate is low, it means that there is a lack of communication with your users. This is where a clear call to action comes in: for the best user experience, your website should offer your customers answers to the following questions: what to do, where to go and how to do it.